Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... space, and vice versa. It’s crucial that brands today present a seamless, unified experience across their on- and offline properties. Refer to On/Off for a refresher of best practices in seamless online and offline executions. Experiment with emergent tech.Not all new tools touted by tech startups (or, for that matter, by their more giant counterparts) are destined to stick. But brands nonetheless get cred points for trying something new—especially if they beat competitors to the punch. Stay on top ...
Leagues Of Their Own Mar 21, 2017 play eSports sports ... physical activity, Ys and Zs have an On/Off mindset, in which they expect the physical world to have a digital component. As a result, young people are driving the growth of more sports that inject a digital element into traditionally physical sports. For instance, robot fighting is the digital equivalent of physical fighting, as is drone racing to car racing. Going forward, any physical sport may be reimagined through a digital lens to appeal to young digital natives. As a result, games can therefore ...
Pairing Off Dec 02, 2015 global relationships apps dating ... how your brand can create tools that help engineer serendipity for them. - ON/OFF APPS - HAPPN Launched in France in 2013, Happn has since become one of the fastest growing startups in the mobile dating category. Now available around the globe, the app leverages GPS tracking to show members a list of other members nearby, including information like how often they’ve passed by one another and a map pinpointing the locations. Users express interest by pressing a heart button; when such is ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... online, in-store, or via mobile device (e.g., smartphone, tablet)? In-store | Online | Mobile ON/OFF CONSISTENCY GYs want a brand to have a consistent image in-store and online—this is true for more than 4 in 5 Ys in Brazil, India, and China. How important to you is it that a brand...?Top 2 Box “Very important” and “Somewhat important” Has a consistent image that is the same in-store and online THOUGHTS ON ON/OFF SHOPPING I prefer to shop in a store because I like to see and touch the ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... browsed for a product in-store but then decided to buy it online | Webrooming: Researched or browsed for product online but then decided to buy it in-store ON/OFF MOTIVATIONSFeatures such as 24/7 access, the ability to multitask, better deals, and more variety motivate consumers to shop online. Incentives for shopping in-store include ease of returning items, the experience, instant gratification, and customer service. Teens, in particular, are likely to say that shopping in-store is easier, faster ...
