341 results for '"Opportunity Nomads"'
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Macrotrends

Opportunity Knocks

... . Since young people don’t expect to find community in their immediate vicinity and instead seek it out around shared interests and with like-minded people, they’re also more willing to move away—houses and towns can’t move with them, but that’s not what they’re concerned about anyway; communities built with others can stay with them digitally, wherever they go next.IT’S YOUR MOVEYoung generations’ tendency to be opportunity nomads impacts how brands connect with young audiences on a local level ...

Living Experiments

... “make it” in the city of their choosing but rather as a proactive tactic to find the locale that offers them the best chance to attain the lifestyle they seek. Ys in adulthood have learned to be opportunity nomads; coming of age in an uncertain economic time with an undefined future, they have become highly flexible in order to make the most of the situations that present themselves.While some Ys will choose to take the practical, more secure path and settle in a community to build a home life and ...

(Gender) Role Playing

... technology and dating apps alone (see Dual Intentions), but rather of shifting demographics among the college-educated. When women are educated, they’re less willing to settle for someone who’s not. As opportunity nomads, they are choosing to relocate in order to find someone who meets their requirements or remain happily single. This new mindset has a direct impact on young men. The less educated among them often feel humbled and left behind, while the more affluent and educated are able to enjoy being ...

Alternative Education

... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...

The Pandemic of Inequality

... of opportunity, young adults believe that America has become the land where the rich get richer, the smart get smarter, the poor get poorer, and the sick getting sicker. The pandemic is amplifying existing issues around inequality; many citizens who were already down are facing devastation. Even with initial governmental aid, millions of Americans were not financially equipped to endure the prolonged economic emergency facing us now. Our research reveals that nearly 1 in 10 young people say ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

It's A Mall World After All

... While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth. In recent years, the narrative of the "ghost mall" has dominated retail coverage. And it's not without merit: more than 7,000 stores closed in the first five months of 2019 alone, many of which were located inside malls. But that's only part of the story. Many of these malls operated under an outdated rubric: a conveyor belt of ...

Free For All

... Ys and Zs are using their free time to counteract the burnout they feel across multiple areas of their lives, providing an opportunity for brands to reach them when they’re in a state of greater receptivity, as well as support and inspire their various free time activities.From school to work to their social lives, modern youth are experiencing burnout across numerous areas of their lives, making time wherein they have zero obligations all the more precious and vital. Youth’s time outside of ...

The Joyride

... When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get ...