ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... . Indeed, they are engaging in ProPlay, in which they are elevating their extracurriculars that were once just fun for fun’s sake into projects and skills chosen to help them advance in life. Whereas older generations spent the playtime of their childhood roleplaying in the privacy of their family living rooms, Zs are realplaying—and sharing both the processes and the end results of their activities. Recreation isn’t all work and no play, but it is considered with new degrees of significance and ...
Work In Progress Mar 03, 2015 gen z play experiences Uptime ... progress, Zs embrace change and development on a personal level. Even from a young age, they are relinquishing their carefree childhoods to engage in ProPlay, learning about their natural talents, spending time honing their skills, and editing their vision of their future lives accordingly. They have developed an open and adaptive nature thanks to the Feedback Loop they experience on the web. This serves both as a regular check-in that allows them to see how they’re doing on certain projects and as a ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... . As Gen Zs are figuring out the career paths they want to take at a young age (see ProPlay), they’re more likely to know the skills they need to have in their careers and are finding that traditional education isn’t allowing them the personal approach of a more modern offering like General Assembly or Khan Academy. In a perfect world, they would rather design their own curriculum to ensure what they're learning and how they're learning it is practical for what works for them. We're seeing Zs ...
The Path Aug 28, 2015 career education family home money ... life milestone as highly relevant, but they approach college differently and have distinctive expectations of it compared to those of previous generations. With unprecedented access to online resources and tutorials, Zs are more educated than any generation before them was by the time they went to college. They are also more likely to know what they’re interested in, having taken a professional approach to their free time since early youth to inform their future career aspirations (see ProPlay ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... spend their free time doing activities that they consider productive and creative, not just hanging out. This ProPlay mentality, which has them elevating recreational pursuits and extracurricular activities as mediums for advancing in life, is impacting their feelings about free time today. Instilled with the understanding that they can do anything their elders can do, they no longer see age as a barrier to entry to learning a new skill, starting a business, or simply educating themselves about what ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... efficient use of their time, in keeping with Ys’ Optimization Generation tendencies and Zs’ desire for ProPlay. Social media platforms also play a major role, as it’s now commonplace to use “professional” platforms for social purposes and “personal” platforms to build one’s brands and amass business contacts (see Job Search Party). Consider how dating platform Bumble recently launched Bumble Bizz for work-oriented matching. Young people find it intuitive and even fun to network via such platforms ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... pursuits (see ProPlay), leaving fewer hours to simply relax, let alone sleep. In our focus groups, teens noted how schoolwork and entrepreneurial efforts are most important to people their age and that sleep is often on the back burner. They also explained how they don’t consider their generation to be healthy because they and their peers don’t prioritize sleep. At the same time, given their generation’s indulgent food habits (see Glutton Goals), coupled with coffee culture filtering down younger into ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... serve a role as mentors for consumers by creating educational events that can benefit attendees personally and professionally. We foresee Gen Zs being especially drawn to such experiences, as they're focused on getting ahead in their professional lives from a young age (see ProPlay). Moreover, as Zs are reconsidering the value of college/university, they will likely turn to brands to offer them unofficial forms of education. One 16-year-old female in our qualitative research expressed interest in ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... earlier in life and approaching their freetime pursuits with a new degree of seriousness (see ProPlay), they feel overwhelmed with how to balance their many and varied engagements. This, coupled with the time they invest in managing digital, albeit vibrant, social lives, is leading to stress surrounding their need to be efficient. It follows, then, that such skills need to be accounted for in other ways. Thus, Zs’ parents are looking to instill in them a toolbox of Life Skills that will empower them ...
