Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.Modern youth around the world increasingly dislike when an aspect of popular culture is remade for different countries, whether it be a TV show, movie, song, etc. More and more, they're gravitating towards the original, authentic version, even if it's not in their native language. Young consumers revel in the ease with which foreign culture spreads ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... drops as a scavenger hunt, in which fans have to be physically active to access content early. TV networks could host challenges encouraging people to be active for the number of hours they binge a show. Meanwhile, movie properties can host real-life sports lessons and events based on those featured in their properties, since nearly half of Trendsetters in the UK (48%) and four in 10 in the U.S. are interested in participating in a sport based on an entertainment property (e.g. Quidditch from Harry ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... variety of young fan to remain relevant. In this way, Ys and Zs are leading the Democratization of Sports because they have claimed a seat at the table in determining the future of the genre. Modern young fans are armed with social media, broadcasting their own voices, turning to alternative sources for sports info, and redefining what and who matters (and doesn’t) when it comes to following and engaging with sports. The usual metrics of measuring sports fandom—namely live TV viewership—no ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... planned to watch the games on mobile devices, and eight out of 10 said that if watching on TV, they would have a second screen open “most of the time,” consuming Olympics-related content, reflective of their regard for social media as the new television (see Social [TV] Network). The 2016 games were aptly dubbed the “smartphone Olympics” and this label encompassed more than watching the events unfold across a phone screen. Gens Y and Z also have a proclivity for following the Olympics through ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... Youth want entertainment that is typically reserved for in-home engagement to be delivered via live events in order to experience this content in a more immersive, participatory manner. Past generations grew up in the era of “must see TV” in which live TV was a compelling, frequent viewing experience—and therefore one that marketers and advertisers needed to leverage for their brands. While youth today still tune in for special events and exceptional shows that they love, overall ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... whereas in the past, consumers went to entertainment mediums expecting to be entertained by whatever was on, today’s youth have to take a more active role in finding users, channels, and content they want to consume on Social (TV) Networks. SOCIAL TV GUIDEForward-thinking platforms and brands are going even further to embrace social media as a modern television equivalent by creating appointment viewing for these spaces. This is a logical move as youth are already talking about entertainment on ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... Young consumers have elevated the role of behind-the-scenes content, considering it just as important as primary pieces of entertainment.Modern youth crave more than just a finished piece of entertainment; they’re eager to understand the whole picture behind the creation of a work. Although the completed content delivered to them (e.g., a TV episode, movie, song, etc.) is the main attraction, that product alone is not enough to satisfy their deep curiosity and passion for the entertainment they ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... any old show, they see no reason why they wouldn’t re-engage with reliable stories regularly. While much has been said about the current golden age of television, this is largely in comparison to the current state of the movie industry and from the standpoint of modern production values on TV, not narratives and character development. Youth are rewatching shows, even from as recent as a few years back, because they would rather consume what they’re sure is quality content than have a larger ...
