ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations. Increasingly, Gen Zs are of the mindset that “playtime” should be purposeful. Much like Ys’ shift from downtime to UPTIME (Cassandra Report, Spring 2011) in which they are focusing on productive personal pursuits even when they’re “relaxing,” Zs, too, are recasting their free time as an opportunity to get ahead, with an eye towards their future selves ...
All In Good Time Aug 31, 2015 career family home money relationships ... “having it all.” I know in my heart that I will be able to accomplish the goal of 'having it all,' but I don't know if I quite want to unless it's my version of it. DANIEL, 17, CAIn essence, maintaining the will to “have it all” is what keeps them excited about life and motivated to keep growing. They don’t believe that “having it all” in the traditional sense is aspirational because, to them, it means they’re “done.” As a generation that prizes personal growth (see Uptime), they find value in ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... . It plans to add integrations with other viewing platforms in the future.UptimeYouTube's Uptime app lets users watch videos together in real-time while reacting and commenting in the app, or they can join later to see others’ reactions to the videos played back as they watch.Rabbit Rabbit is a browser-based service that lets friends video chat while virtually watching entertainment together on various platforms, including YouTube, Netflix, Hulu, and Twitch. - Live Video Shopping Platforms ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... , when sports are in the equation, it can become a more noteworthy, entertaining, and memorable experience. As Ys pride themselves on being productive (see UpTime, Cassandra Spring 2011), bettering themselves, and living share-worthy lives, they want to spend their time in ways that reflect these priorities, even when they’re out partying. Sports cater to their desires, guaranteeing something interesting will happen, no matter who wins, while also providing material for discussion. Sports are a ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... (UpTime, The Cassandra Report, Spring 2011), they’re finding ways to get added value out of ordinary activities that don’t obviously lend themselves to wellness. This desire is also evidenced in Ys’ tendency to look for deep meaning in all types of content; they intellectualize even the fluffiest entertainment and derive life lessons from it (Culture Counseling, The Cassandra Report, Summer/Fall 2014). WELLNESS IS THE NEW SOCIAL CURRENCY Today’s young consumers don’t just try to be healthy every now ...
Global Y Media Sep 24, 2014 global media & entertainment social media ... to society at large, kept his feet on the ground, and kept his nonchalant, easy style and personality. NADIA, 32, ITALYLady Gaga. She is full of personality and is fearless. JIA, 24, CHINAUP/DOWN TIME When it comes to spare time, GYs want a balance of uptime and downtime. In India, however, two-thirds of Ys prefer to be more active. In China and South Korea, where Ys are under enormous pressure to succeed, relaxing in their spare time is particularly important. Would you rather...? Relax in your ...