Venture Consumers Aug 15, 2013 ... investment pieces than on fast fashion, and using crowdfunding sites to help actualize the creative products they support. This generation has begun to express its desire to invest in brands, as well—and not just small, independent brands, but also large, established ones. Ys no longer consider themselves “just consumers,” but rather think of themselves as VCs—Venture Consumers—who contribute both creatively and financially to the concepts they most strongly believe in. For marketers ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... shows its dedication to an ad-free model through a manifesto that outlines not only its elevation of simplicity and transparency as key corporate tenets but also its Venture Consumers (The Cassandra Report, Spring/Summer 2013) mindset that believes “the people who make things and the people who use them should be in partnership.” - SPIRITUALITY IN PRACTICE - SPIRITWEAVERS GATHERINGThe Spiritweavers Gathering is a women-only “celebration of cultures past which represented basic human skills to ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... one's most devoted fans, such events can also be an opportunity for brands to test concepts and even products with these consumers. Modern youth have emerged as Venture Consumers, who financially and creatively support ideas they believe in, and brands stand to benefit from the opportunity to hear directly from consumers in-person about what they want from brands. In doing so, BrandCons can be more than just an opportunity for consumers to learn about brands, but also, for brands to learn about ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... it comes to pro-social efforts. In practice, this involves communicating incremental progress and tangible results—not just good intentions (see CHANGEables). Now that young people have experienced what it’s like when good intentions fail to move the needle, as with Kony 2012 or Occupy Wall Street, they’re eager for measurable impact. This speaks to their mindset as a generation of Venture Consumers, investors accustomed to assessing the ROI of everything from the products they buy to the ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... Venture Consumers, who fund the concepts they believe in, even if it’s a minimal amount. This behavior is most evident through the crowdfunding model, which is built on micro donors banding together to reach a shared goal; in fact, platforms such as Kickstarter and Indiegogo celebrate small donors by offering people rewards and recognition for any amount they give. Such sites also show total contributions in real-time, as well as how many people donated at each dollar amount, further proving that ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... Financial insecurities are inspiring Ys to invest in sectors with long-term wellness gains. After coming of age during the worst economic crisis since the Great Depression, Gen Ys are understandably wary of financial institutions. In an uncertain economy, many are rationalizing that the best place to invest is not in the stock market, but in themselves. Much like the recession forced Ys to become discerning Venture Consumers (The Cassandra Report, Spring/Summer 2013), so too is it inspiring ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... a product or entertainment release. Pull back the curtain and highlight the people and places that make each phase of production possible. This transparency appeals to the mindset of young Venture Consumers (Cassandra Report, Spring/Summer 2013), who feel personally invested in the products and content with which they associate. Marketers can also build more intimate relationships by providing inspiration and resources that help young producers elevate everyday life. Use your company’s expertise ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... similar to that of crowdfunding platforms, where individuals can launch businesses with financial backing from supporters and future purchasers. Sites like Kickstarter and Indiegogo let users raise money from investment-minded peers—aka, Venture Consumers (Cassandra Report, Spring/Summer 2013)—who believe in their proposed projects and want them produced. This model not only enables individuals to actualize their ideas, but also minimizes risk by helping them to quantify interest in advance of ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... 19-year-old female mentioned she invests in Tesla, and she’s certainly not alone, as a 16-year-old made the news last year for earning thousands of dollars off the auto brand. Many Zs who don’t participate personally explained that they either know a friend who does or they feel that they should do so, demonstrating how financial savviness is an aspiration to this generation from a young age. Whereas Ys first emerged as Venture Consumers who financially and creatively fund concepts they believe ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... applying these filters to their luxury purchases at a time when the space is already being disrupted and is more open and even progressive than it has been before. This confluence of change can be seen in A-list celebrities becoming the chief creatives of luxury labels, the proliferation of influencer brands and collabs, and the idea of fashion regurgitation and cyclicity cementing new norms for today’s shoppers—all of which have created the perfect opportunity for young consumers to define ...
