76 results for '"activism"'
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Macrotrends

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

The Protest Selfie

... Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally. Today’s youth have an unprecedented sense of sociopolitical consciousness and civic duty. Armed with mobile tools and digital platforms, GYs are actively speaking to world issues in their ongoing effort to effect global change. Whether through armchair activism, like signing Change.org petitions, or propagating social movements online, like Occupy or Arab Spring ...

Youth Speak About Race

... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...

Alternative Education

... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...

Would You(th) Care For A Cause?

... uncovered key differences between how Gens Z and Y view brands championing social and political causes that are absolutely necessary to know for any brand in today’s landscape.Brand activism is top of mind in the media these days. Between brands championing social causes in their marketing and messaging, pledging support for environmental initiatives (like going carbon neutral), or even politicizing their offerings, it seems that brands finally got the message modern youth have been loudly broadcasting ...

A Defining Moment

... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

Culture Spotlight On Brazil

... Political activism is a key part of emerging Brazilian culture.Young adults in Brazil are changing the face of music, giving rise to new genres and creating social progress through songs, while also using fashion as a way to take a stand.Gettin’ Funky: A Genre To WatchLatin American music surged in popularity around the world in 2017, and 2018 is continuing this trend with the rise of Baile Funk from Brazil. The songs in Portuguese that embrace Latin American Funk are  ...