All You(th) Can Eat Nov 30, 2020 ... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...
Race & Equality in Everyday Life Sep 29, 2020 ... seeing the U.S. as the land of opportunity, young adults believe that America has become the land wherein the rich get richer, the smart get smarter, the poor get poorer, and the sick get sicker—a sobering reality amidst the ongoing global pandemic. Join us as we further explore the effect of economic inequality on the attitudes and outlook of today’s Gen Zs and Millennials. ...
The Societal Social Shift Aug 25, 2020 ... in order to adjust their marketing and media strategies, as young people will want to see the brands they patronize reflect this shift. Brands also need to be able to demonstrate that they’re plugged into the issues that today’s young adults care about. ...
Find Your Place Dec 17, 2018 ... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...
Opportunity Knocks Dec 14, 2018 ... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...
Where There's A Will, There's Away Dec 10, 2018 ... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...
The State Of The Sub/Urban Dec 15, 2018 ... , while still offering a calmer lifestyle. Though many of the actual changes to suburbs are being made by infrastructure, town planning, real estate, and businesses, they're being driven by consumer demand to evolve.Additionally, modern young consumers, who tend to live in cities for longer than past generations of young adults as they're not settling down at the same rate, if at all, are looking for improvements to alleviate the drawbacks of this environment. They want relief from the draining ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.Although Millennials in the Western world are the most medicated generation in history—a reality that's granted them the name "The Medication Generation" by The Wall Street Journal—they're increasingly pushing back on pill culture and embracing alternative and holistic medicine instead. This behavioral shift ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... nightlife. Most of the stereotypes of how young people socialize no longer apply. For instance, the image of a young person drinking excessively at a bar with a large group of friends hardly resonates nowadays; while this may still happen occasionally and with certain young people, it's no longer aspirational to many. In fact, modern young adults increasingly look down upon such behavior, and nearly four in 10 young adults in the U.S. and UK are interested in nightlife activities that do not involve ...
On The (Im)pulse Dec 09, 2018 ... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...
