Fair Game Mar 16, 2017 career gender media & entertainment equality sports ... have watched a women’s sporting event in the past year—as well as accepting and including female fans. However, sports is still lacking female integration among industry leaders, experts, and team owners; positions of power and authority are still largely held by men. The glass ceiling of the sports industry has yet to be broken—59% of young adults in the UK and 56% in the U.S. think sports are not as far along as society when it comes to gender equality. This belief is stronger among ...
Welcome To The Club Dec 13, 2018 ... Young people are seeking out IRL community outside of their neighborhoods and creating new means to obtain it, presenting a key opportunity for brands to help them foster meaningful interactions with other like-minded people.For previous cohorts of young adults, community was tied to where one lived and could be found in local places, such as schools, community centers, and town squares, as well as through their interactions with neighbors. Yet, today, young people are less likely to feel a ...
No Joy in Division Mar 21, 2020 ... violent rallies seemingly only grow more commonplace. With the presidential election on the horizon, and a global pandemic in progress, could 2020 be the most contentious year yet? Or, could this be a catalyst for us to unite?In this sea of extremes, where do youth fit in? Or do they simply opt out? Below is a blueprint for businesses to understand how the state of polarization is impacting young adults on a personal level (in their relationships with peers and family), as well as how it’s shaping ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... brands they support and the fellow consumers who share their passion for those brands. The next frontier in live events is BrandCons, in which companies host convention-style gatherings to inform consumers about the workings of their business, as well as impart their vision, knowledge, and creativity upon the public. In fact, more than half of young adults in the UK and U.S. (56% and 53% respectively) are interested in going to a live event where they could learn more about a brand's practices and ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... traditional symbols of wealth and high price tags (see ReLuxe), they too are asserting that when it comes to work, money, and a home, the best doesn't mean the most prestigious. While some may still strive for the typical markers of success, modern young adults are more likely than previous generations to have varied goals because they have more control over achieving the lifestyle that aligns with their individual preference. They believe in the "you do you" mantra when it comes to determining how much ...
Play The Game Mar 15, 2017 community play sports ... play them. Young generations’ interest in playing sports is only growing given the importance they place on health and wellness, as well as the trend of sports becoming a greater part of culture, but their access to do so is shrinking. Four in 10 young adults consider playing sports vital to their lives, and this is especially true for Trendsetters (69% in the UK and 56% in the U.S.). This gives brands a key opportunity to ease the problems young people face as athletes and aspiring athletes ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...
Millennials' Seven Day Sober Diary Dec 15, 2017 alcohol health & wellness social life friends nightlife ... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...