(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... Young adults are optimizing their time by incorporating more networking into their social lives. Socializing was once considered all play and networking all work, but thanks to recent cultural shifts, these behaviors are blending. Modern youth are increasingly socializing via networking, a concept that was previously regarded as a necessary evil tolerable only to business owners or those with a hustler mentality. Thanks to the rise of new resources, it has become easier and more natural ...
Dollars And Sense Sep 07, 2015 money banking debt finance saving ... Traditional financial institutions aren’t speaking to young adults in relevant ways, causing them to seek alternative fiscal tools. Today’s young adults have grown accustomed to updating traditional systems and institutions that are neither relevant to their vision of modern society nor personalized to their individual needs. They aren’t making these changes to rebel but rather because they perceive current systems as inefficient. For example, consider the changes they have induced in shopping ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... Young adults are squashing preconceptions of age by engaging in behaviors associated with both those younger and older than them. Whereas previous generations often considered age a barrier to certain interests, habits, and activities, today’s young adults don’t perceive age as limiting. They are pushing aside ageist stereotypes in their leading of the modern equality movement, democratizing the notion of age in the process. Those who consider themselves mature are dipping into youth while ...
All In Good Time Aug 31, 2015 career family home money relationships ... Young adults understand that “having it all” requires ongoing flexibility and constant tradeoffs, and they recalibrate their goals accordingly. Young adults of previous generations shared similar life aspirations for the most part: to have career success, a job they love, a lot of money, a nice house, and a family that includes a spouse and kids. Today’s young adults, however, have significantly more varied ambitions. While the notion of “having it all” in the traditional sense isn’t ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... A growing number of Ys are choosing a child-free lifestyle and are reshaping adulthood to focus on areas other than child-rearing. In previous decades, raising children was a given rather than a conscious choice. Over time, adults were able to make more nuanced individual decisions about having children as a result of cultural shifts including advancements in healthcare and medicine, access to family planning resources, and the women’s liberation movement; yet, having kids remained a key tenet ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... term “hoopster” has emerged for stylish adolescents and young adults who sport the trendy NBA retro basketball jerseys (e.g. Carl Malone, Chris Mullin, Reggie Miller) as a part of their hipster lifestyle.NBA Collection X Forever 21 The NBA teamed up with Forever 21 to create NBA Collection X Forever 21, a line of stylish, affordable team logo clothes and accessories for those who want to look cute while courtside. The featured NBA teams include the Los Angeles Lakers, Los Angeles Clippers, New York ...
Culture Spotlight On Brazil Jun 14, 2018 ... Political activism is a key part of emerging Brazilian culture.Young adults in Brazil are changing the face of music, giving rise to new genres and creating social progress through songs, while also using fashion as a way to take a stand.Gettin’ Funky: A Genre To WatchLatin American music surged in popularity around the world in 2017, and 2018 is continuing this trend with the rise of Baile Funk from Brazil. The songs in Portuguese that embrace Latin American Funk are  ...
Parental Advisory Jun 15, 2016 family parenting spending children ... , without having to feel childish doing so. This is driven in part by the democratization of age, in which older people value youthful moments and younger people value the wisdom and experience that come with age (see The New Age). Some savvy companies and brands are making this possible by ensuring that their adult-oriented venues are also kid compliant, such as by banning swearing and accommodating strollers; and kid-friendly venues are ensuring that adults don’t have to check their grown-up ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...