To Your Heart's Content Sep 18, 2019 ... mukbang videos. This trend started in South Korea but has since spread around the world, as mukbang stars live broadcast themselves eating extraordinary amounts of food. Ys' and Zs' desire for contentless content that lets them zone out is reflected in the numbers: YouTube said watch time of "relaxing" videos increased more than 70% between June 2017 and July 2018. The popularity of this trend is great news for brands, as six in 10 youth in the U.S. and UK like advertising that features ASMR.This ...
Portraits Of A Generation Mar 23, 2019 ... better understand how each generation sees themselves, especially Boomers and Xers. Only 23% of Zs, 22% of Ys, and 15% of Xers and Boomers think that their generation is accurately reflected in advertising/marketing. To address this disconnect, brands should move away from generational stereotypes, and instead engage each generation through their passion points and the characteristics that make them unique.Which of the following, if any, are true for youPlease select all that apply. My generation ...
The Direct Connection Jun 21, 2019 ... . Brands across all vertical should consider how they can utilize their social media channels to engage consumers and gather feedback that can help them make better informed decisions about where to take their brand next.In addition to their mastery of social media, DTCs have cultivated the use of multi-channel marketing to create strong personas that behave not like brands but like friends (see carousel). Brands should think outside the box of traditional advertising to cater to the modern young ...
Culture Spotlight On Indonesia Jun 17, 2018 ... . Colorful garments and details, including crystal and sequins, are sought after. Such modest styles are more in line with Eastern views of femininity, not typical Western perceptions of being proper.71% of youth in Indonesia feel people like them are represented in global culture.REALISTIC CULTURE IN INDONESIAAccording to 72% of youth in Indonesia, advertising accurately reflects their culture, while only three in five feel advertising accurately reflects female and male culture. Women (72%) lead the ...
Culture Spotlight On South Africa Jun 11, 2018 ... women/female culture in recent years | Less inclusive of women/female culture in recent years | More inclusive of LGBTQ culture in recent years | Less inclusive of LGBTQ culture in recent years | More racially diverse in recent years | Less racially diverse in recent years | More inclusive of men/male culture in recent years | Less inclusive of men/male culture in recent years REALISTIC CULTURE IN SOUTH AFRICAWhen it comes to advertising in South Africa, half of youth see male and female ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...
Tips From The Influencer Industry Dec 11, 2019 ... of the influencer industry, as well as where they think the space is headed in the future.CASSANDRA: What sets successful influencers apart? ENGINE: It’s one of the most overused words in advertising, BUT ‘authenticity’ is the way to win here. Influencers who show genuine reality rather than perfection are more relatable and therefore successful.CASSANDRA: How are you seeing influencers standing out and winning attention?ENGINE: It’s all about matching interests with experts, being specific, and ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... reach them anytime, anywhere, young consumers have developed a suit of armor to protect them from the influx of messages that they feel are attacking them from all directions. Youth are pros at identifying and filtering out advertising, and it’s sparking a shift in their expectations from brands. In order for young people to pay attention to a brand’s message, it has to feel less like advertising and more like entertainment. To wit, 70% of Trendsetters in the U.S. and 71% in the UK say that in ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... in the way that previous generations did, especially Zs: they’re more apt to go after products that no one else has—the ones that showcase their individual creativity. Youth are championing loyalty to luxury items versus loyalty to a luxury brand, exhibiting an attraction to an item that fits their personal brand rather than advertising a specific brand but losing their POV in the process.EXCLUSIVITY? EW.I feel like luxury brands are the last to like hop on the trend of diversity and ...
Next Gen Brand Loyalty Mar 22, 2019 ... can be strengthened through rewards programs. To achieve brand loyalty means to keep a customer over time, which has grown more difficult in the modern retail and advertising environment, and rewarding the ones that stay pays off. Meanwhile, brands need to recognize that even if young generations are more often expressing their loyalty through attention rather than with their wallets, their admiration and emotional support of a brand has much influence on their peers' perception of a brand, too ...