36 results for '"augmented reality"'
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Macrotrends

Reality Bites

... everything from 3D- and 4D-viewing to augmented reality. The most buzzed about medium of late is virtual reality, an old concept that’s seeing a renaissance across consumer categories, with companies using it to do everything from enhance in-store retail experiences to address global and social issues while garnering Super Bowl-sized audiences in the process. But while VR is garnering much attention in the media, in its current iteration, it remains more of a marketing fad than the next big thing in ...

Best of Digital Marketing

... second screen. After Nike athletes made a notable play, Google released real-time ads on the web and invited fans to celebrate, remix, and share the moments that just occurred. They could view 3D versions of the star athletes and make their own digital posters with headlines, filters, and stickers to share on social media. Gap’s “Play Your Stripes” campaign is an augmented reality experience that invites consumers to create different sounds by activating their webcam and strumming their striped ...

Retail 2.0: A.I., AR & VR

... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...

The Global Retail Landscape

... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...

Innovation Marketing Tips

... , streamline their processes, and put a human feel behind the process from production to consumption. Chiquita This summer, Chiquita Brands partnered with Shazam to allow users to scan a code on stickers placed on the banana to unlock an augmented reality experience. From there, users could follow the journey of the fruit from the farms in Latin America to their kitchens and understand Chiquita's sustainability initiatives and innovations. - 8. Build Community. - One of the key benefits of ...

Try Before You Buy

... anything, brands that offer home try-on options will make them feel more secure and ultimately win their dollars and trust. VIRTUAL HOME TRY-ONS For today’s consumers, computer screens can serve as fitting rooms, eyeglass stores, and makeup counters via novel technologies that let them digitally try on products. - APPAREL - PrestShop has created the Webcam Social Shopper, an app that uses a webcam to create an augmented reality mirror on one’s computer. The camera scans users’ bodies and tracks their ...

Marketing Tips

... augmented reality-based treasure hunt that gave Snapchat users in select cities across the U.S. a chance to win one of 256 iPhone 8s. Users in NYC, LA, SF, Chicago, Seattle, Denver, Dallas, and Atlanta saw an ad in the app inviting them to take part in the scavenger hunt. Following clues throughout the day, players traveled from point to point in each of the cities, and after finding the final clue, a special Snapchat iPhone 8 Lens was unlocked, letting them take a selfie and send it to Verizon for an ...

Global Digital Trends

... augmented reality filters and customization tools, which cater to young people’s preference for personalization. The global success of music video apps is indicative of youth’s desire to see themselves as legitimate creators (see Creating For The Creators) and to produce content wherein they can be the star (see Pop In). Brands shouldn’t underestimate the influence of music video apps as they represent a big area for growth in the tech and entertainment industries.Douyin The Chinese social music video ...