Retail 2.0: A.I., AR & VR Jun 20, 2019 ... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... everything from 3D- and 4D-viewing to augmented reality. The most buzzed about medium of late is virtual reality, an old concept that’s seeing a renaissance across consumer categories, with companies using it to do everything from enhance in-store retail experiences to address global and social issues while garnering Super Bowl-sized audiences in the process. But while VR is garnering much attention in the media, in its current iteration, it remains more of a marketing fad than the next big thing in ...
The Global Retail Landscape Jun 25, 2019 ... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...
Innovation Marketing Tips Sep 08, 2018 ... , streamline their processes, and put a human feel behind the process from production to consumption. Chiquita This summer, Chiquita Brands partnered with Shazam to allow users to scan a code on stickers placed on the banana to unlock an augmented reality experience. From there, users could follow the journey of the fruit from the farms in Latin America to their kitchens and understand Chiquita's sustainability initiatives and innovations. - 8. Build Community. - One of the key benefits of ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... anything, brands that offer home try-on options will make them feel more secure and ultimately win their dollars and trust. VIRTUAL HOME TRY-ONS For today’s consumers, computer screens can serve as fitting rooms, eyeglass stores, and makeup counters via novel technologies that let them digitally try on products. - APPAREL - PrestShop has created the Webcam Social Shopper, an app that uses a webcam to create an augmented reality mirror on one’s computer. The camera scans users’ bodies and tracks their ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... augmented reality-based treasure hunt that gave Snapchat users in select cities across the U.S. a chance to win one of 256 iPhone 8s. Users in NYC, LA, SF, Chicago, Seattle, Denver, Dallas, and Atlanta saw an ad in the app inviting them to take part in the scavenger hunt. Following clues throughout the day, players traveled from point to point in each of the cities, and after finding the final clue, a special Snapchat iPhone 8 Lens was unlocked, letting them take a selfie and send it to Verizon for an ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... Dance Dance Revolution, which encourage people to be active by positioning fitness as entertainment. The crossover between entertainment and exercise has only become more pronounced over time, and it's starting to manifest in other ways. In particular, augmented reality games are propelling this trend further, as such technology gets people to walk around in the real world, even if they're doing so while staring at a screen. The power of this medium became evident with the popularity of Pokémon Go ...
Global Digital Trends May 30, 2018 ... augmented reality filters and customization tools, which cater to young people’s preference for personalization. The global success of music video apps is indicative of youth’s desire to see themselves as legitimate creators (see Creating For The Creators) and to produce content wherein they can be the star (see Pop In). Brands shouldn’t underestimate the influence of music video apps as they represent a big area for growth in the tech and entertainment industries.Douyin The Chinese social music video ...
Future Of Food & Beverage Sep 12, 2018 ... #18 in the UK among 23 areas/industries.FOOD & BEVERAGE PURCHASE DECISIONSInnovations across all industry verticals will impact young consumers’ purchase decisions/activity surrounding food & beverages within the next few years. Nearly one in five Trendsetters in the U.S. and UK think Artificial Intelligence and robotics will influence their purchase decisions/activity in the food & beverage space, while another one in 10 say that augmented and virtual reality will impact their behaviors ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... ; - 7. Facilitate personalization and sharing. - Modern youth expect to be involved in the entertainment they consume and are drawn to content that they can put their own stamp on and share with others. When creating for young generations of creators, brands should consider how fans get to play a part in the product and what the output is that they’ll get to pass on to others. Batman vs. Superman: Dawn of Justice AR Prior to the release of Batman vs. Superman: Dawn of Justice, an augmented reality ...
