Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... influential young Eco-Exhibitionists, who gain social currency from flaunting their appreciation of sustainable design.The new industrial revolution is being driven by sustainable technology, and the auto industry has been a leader in making it more mainstream. Toyota made hybrids aspirational when it first introduced the Prius to the world in 2000, paving the way for Tesla today. But whereas the Prius was seen as an aspirational but unattractive product of a legacy auto brand, a Tesla has the benefit of ...
Home & Away Marketing Tips Dec 02, 2018 ... sentiment will find themselves winning the interest and trust of this cohort. BMW To promote its new X5 model at the LA Auto Show, BMW tapped their chief driving instructor to take the model on a 3,000-mile road trip spanning 11 states, with the goal of traveling in “one straight line” across the country. To capture the “Straight Line Drive” effort, BMW employed a 35-person crew, as well as six other vehicles, to edit and compile the footage from the trip into a 90-second film that debuted at the auto ...
Some Other Time Dec 10, 2017 technology apps friends social media ... solve for different needs, such as Apple’s Do Not Disturb feature intended to curb texting while driving. Young people have used the service to send an automatic reply stating that they’re otherwise occupied. Similar to the trend of implementing more personal and humorous out-of-office email replies, some young people have created comical auto replies to enable their time-shifting behavior, often with hilarious results. And while text overload is a more common problem among 14- to 34-year-olds, the ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... , shoppable panoramic image of a circus-like band of misfits and multiple versions of model Aline Weber. Visitors can let an auto-nav feature guide them through the space or control their own navigation with 360 degrees of freedom. Items worn by Weber are hyperlinked to their respective product pages. The visuals and digital space, itself, are both incredibly dynamic, demonstrating that video need not be the end-all of shoppable content. - FUN NUMBERS - In yet another approach to brand transparency, Warby ...
Marketing Tips Mar 13, 2017 marketing play sports ... passion, providing young people with more fantasy leagues or hosting related events like draft nights. Bud Light Last year, Bud Light partnered with Twitter to host a fantasy football draft in which viewers could compete to become the “Cantasy Football Champion.” Participants followed Bud Light’s Twitter account to receive an auto-drafted team, and each week, they could tweak their lineup based on the team’s competing in the next Thursday Night Football game. Pizza Hut For the Super Bowl 2017 ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... navigate the streets more easily while en route. While it is not recommended that cyclists employ the app while riding in the street, a simple side-of-the-road stop allows riders to view a map of the surrounding area and cyclist-recommended directions without having to fumble with a phone.A technologist at digital agency Roundarch Isobar developed an app concept, known as Glass Theft Auto, that projects Grand Theft Auto III’s GPS system onto Glass’ screen, allowing players to navigate the game more ...
The Right Moves Sep 16, 2017 home money transportation travel ... vanlifers to minimize materialism, explore the world, and show off while doing it, they also attribute the low cost of living as a driving factor. Kitting out an old van or school bus is less expensive than renting an apartment, especially in urban areas. They can also use the money they’re saving on living costs and home and auto payments to save up for a stationary house down the road if they discover a place on their travels where they see themselves eventually settling down.RV sales are also seeing ...
Play The Game Mar 15, 2017 community play sports ... inspire them to come join these activities.Volkswagen Recognizing that people have limited places to play sports in cities, Volkswagen launched the Volksparking campaign, in which it turned empty parking spaces in Belgium into areas where people could shoot hoops. The auto brand installed mobile basketball hoops that moved along a track in parking lots. People could play in these mini spaces, and when a car came to take that spot, the hoops’ sensors detected open spaces where they could play and the ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... brand through challenges. Ford’s Escape The Room To make the traditional test drive more exciting, Ford transformed it into a giant Escape the Room-style game. Teams of four hopped in a Ford Escape SUV and used the car’s technology to solve puzzles to get out of multiple rooms in a space in NYC. More than 1,000 fans signed up to play the game, selling out pre-registration in less than 24 hours. Smart Spotting Tapping into the popularity of Pokémon Go, auto brand Smart USA employed a similar ...
