Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... Queen, Burger King, In and Out Burger, Shake Shack, and so on. JACKLYN, 12, U.S.Social media and food culture are also impacting this generation’s attitudes on body image. Like youth before them, Zs are concerned with their appearance, and social media has amplified the pressure to look good. But whereas youth of the '90s favored the heroin chic look, Zs are less burdened by pressures to be rail thin; 70% of Zs in the U.S. and 66% in the UK would rather be strong than skinny. In a sense, the ...
Web Esteem Aug 05, 2013 ... behaviorsDove’s Ad Makeover replaces Facebook side ads that promote negative body image (offering cellulite removers, weight loss supplements, and the like) with positive messages designed to boost self-esteemKitKat’s Social Break app gives young consumers a break from the overwhelming stress of social media by posting pre-scheduled, automated updates to their Facebook, Twitter, and LinkedIn accountsRent the Runway distributes weekly Style Awards to customers who submit their best Rent the Runway lookThe ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... mindset. Young people are growing more deliberate about what they post, thinking less like “sharers” and more like cinematic “storytellers” who create content with audience engagement in mind. Like directors, they are employing carefully planned production techniques to ensure the greatest ROI (Return on Image), which comes in the form of peer admiration and an enhanced “Brand Me.” The shift from sharer to storyteller has resulted from increased competition among creators in the social sphere. Now ...
Life For Like Dec 14, 2019 ... the culture around oversharing such that behaviors like posting an image of one’s breakfast on Instagram or sharing random thoughts on Twitter have become completely normalized. And as oversharing one’s life has become the norm, so too has the desire to consume this kind of content, especially from social media influencers who have built a profession around sharing part or all of themselves online. The exchange between influencer and follower benefits both parties, as sharing aspects of one’s ...
Pop In Jun 21, 2018 ... Global youth are increasingly placing their own image in elements of popular culture to engage with content in a highly personal way and become stars in their own right.In years past, being part of the cultural conversation could be achieved by simply consuming content (e.g., watching a TV show, playing a game, listening to a song). Yet today, this is no longer enough: modern youth increasingly seek to insert themselves in what they consume, too. Young people around the world are looking ...
Global Fashion & Style Trends May 27, 2018 ... , which deviates from current fast fashion trends in an act of reclaiming the body and conveying “rigor and intellectual thoughtfulness” rather than a more traditionally feminine aura. In the same vein, young women are embracing the return of power dressing in the workplace to exude strength amidst social movements to stand up for women’s rights in that very arena. Another is the notion that made-to-order apparel is pricey and less relevant thanks to new technologies and platforms that are making ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... improvement where diversity is concerned. Having people on your screens representing all different races, gender identities, body types, etc. can be so powerful.MICHAEL, 22, TXYs are far more diverse than the generations that preceded them, with almost half being part of a minority race or ethnic group. This has made them, as a cohort, more open to characters and ideas that reflect other cultures. But while Ys are accepting of diversity, their younger counterparts are living it: Zs in the U.S. are the ...
Future Of Entertainment Sep 14, 2018 ... games are streamed from data centers to devices. Microsoft is attempting to rectify these issues with the development of a cloud gaming console that would work in tandem with the data centers. The console would take care of specific computing tasks such as controller input, image processing, and collision detection, reducing latency while still being less expensive than traditional gaming consoles like the XBox. Microsoft has also stated it plans to develop a cloud gaming service, though a ...
Gender Flipping Sep 11, 2013 ... infantile, and sexy outfits achieve a new height of impracticality. Marketers should stay apprised of this mindset, as a way to keep from inadvertently slipping into gender clichés in content, ads, and imagery. Moving forward, expect Ys to instinctively “flip” any and all gender-targeted representations—whether literally, or simply in their minds—in order to test whether an image holds its own or proves offensive and trite when applied to both genders. THE HAWKEYE INITIATIVEThe Hawkeye Initiative ...
