BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... on hand to answer questions and educate attendees.Portland Gear Brand Camp In summer 2017, Portland, Ore.-based outdoor brand Portland Gear hosted its first Brand Camp, a free event that high school and college students could apply to and learn about branding and entrepreneurship. The founder shared his experience, as did guest speakers, and students were tasked to design a product with a mock budget and present their results. Shell Make The Future Oil company Shell hosts a Make The ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... the future, all brands will need an entertainment component to survive. With this in mind, brands will need to behave less like traditional advertisers and more like content creators—without relying on overt branding—in order to maintain cultural relevance in the emerging age of Omnitainment. Back in the day, it was enough for ads to be informative. Marketers had narrow time slots and limited mediums through which to reach consumers, making entertaining them secondary to conveying ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners
15 Minutes Of Fandom Jun 20, 2018 ... branding themselves with the band and instead are gravitating toward merchandise that broadcasts their affiliations more subtly, such as Kanye West’s Life of Pablo line and Justin Bieber’s Purpose Tour collection for Barney’s. Both limited edition lines made more of a fashion than an outright branding statement and were subdued in their connection to the artists. Moreover, one didn’t have to attend West’s or Bieber’s concerts to get the merch—and both the artists and fans were okay with that less ...
