Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... online. But for most other things (clothing, housewares, etc.) I try to buy from brick-and-mortar stores as much as possible. I like to see and try before making purchases, and I feel I have more control over the quality of the product because I can personally check for flaws.KELLY, 28I don’t really buy things through my mobile phone. I’d rather just buy from my computer, since the screen is bigger and it’s generally faster. MARA, 24I only use my computer to browse products online. It’s easier to ...
Building Brand Loyalty Sep 28, 2016 ... from an expert | Recommendations from sales associates | Social media personality endorsement | Celebrity endorsements/ spokespeople CREATE CONNECTIONSToday’s youth crave more ways to connect with brands in person. If a brand has a physical presence, 28% of U.S. youth and 20% of UK youth feel more connected to it. Teen Zs are even more likely than Ys to feel connected to brands with a physical presence. However, all is not golden for brick-and-mortar stores: more than a quarter of ...
Gen Z Money and Spending Mar 25, 2015 gen z money spending shopping ... if you typically buy these items in-store, online, or both equally?Zs who typically buy each item Shoes | Clothes | Beauty/ Personal care products | Accessories | Toys | Books | Electronics | Movies | Video games/PC games | Music Favorite Stores Please tell us the name of your favorite store (online or brick-and-mortar). 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 ...