Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... -ups with friends. The campaign generated much interest, with all kitchen timeslots booking up. - 5. Integrate digital within the physical space. - When young people shop in-store, they turn to digital tools to complement the experience so they can be as informed as possible about a purchase. Yet this doesn’t mean brick-and-mortar retailers should add tech components just to be digital leaders. They need to ensure that such integrations simplify (and enhance) the shopping experience ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... Retailers are enticing young people into their physical spaces with areas to work and be productive. Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... with whom the brand links them.Forward-thinking brands are beginning to address young consumers' longing to feel more attached to humanity by re-imagining retail as a way to cultivate community. In recent years, brands have placed greater emphasis on in-store experiences, from workshops and lectures to performances and cocktail hours, which not only serve to drive traffic to their shops but also to bring people together. Now, many are taking their efforts even further by creating brick-and-mortar ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... they run out. What’s more, busy parents today aren’t forced to cart their children to the grocery store with them if they don’t want to—they can keep their pantries stocked by scanning items with smart kitchen devices like Hiku, which creates grocery lists that are then delivered through Peapod. And while most parents still do the bulk of their shopping via brick-and-mortar (78% in the U.S. and 66% in the UK), and many of them only typically buy items when they’re on sale (38% in the U.S. and ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... , fitness-focused malls, and stress-free service. In the aftermath of the recession, as foot traffic in stores declined and brick-and-mortar shops faced increased competition from online retailers, many brands began to realize that luring young consumers through their doors would require nontraditional tactics. They hired in-store DJs, hosted cocktail parties, and filled the air with pervasive scents in order to create an energetic atmosphere that countered the country’s gloomy economic vibe. But now ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... and kiosks, which are newly making available products across a range of categories. These technologies tap into younger generations’ “I Want What I Want, When and Where I Want It” mentality, by allowing them to purchase and receive items on the spot at any time. Going forward, we expect more brands to incorporate these different storefront extensions into their brick-and-mortar locations and beyond, to make themselves even more accessible and create enhanced opportunities for all-hours, offline ...
