1492 results for '"causes and issues"'
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Macrotrends

Alternative Education

... this backdrop, there is a new opportunity for brands to pivot from supporting a cause to education about an issue. While this difference may be subtle, it provides a way for brands to remain involved in the causes and issues modern youth care about without adding to polarization by “picking a side.” Brands have an opportunity to set themselves apart by helping consumers educate themselves about causes and issues. The educational information brands provide can foster meaningful conversations, which ...

The Retail & Spending Perspective

... avoid an erosion of your fanbase in the future. We also explore new purchase considerations that are quickly becoming habit for young consumers to factor into their decisions. These habits are poised to last well beyond the current situation because they connect with young people’s attention to social causes and issues, meaning they may become life-long points of consideration when it comes to making purchases. 1 SOURCE: ENGINE Caravan April 22-24, 2020 ...

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

Purposeful Pop

... more obvious focal point. As modern youth continue to choose content that offers this over content that doesn’t, brands need to consider how to create a meaningful message that young people will gravitate toward; proceeding without providing a cultural lesson, whether on a local or global scale, puts brands in a position to be skipped over in favor of those that do.I believe that popular culture has a responsibility to address current social causes and issues because they provide a gateway to start ...

CHANGEables

... can’t say “no” to a cause that their peers are supporting. As a result, the oft described “change agents” have become CHANGEables when it comes to causes and issues, shifting their attention and allegiance before they can actually do something that makes a notable difference. Causes Come And GoTrendiness has become a key factor in young people’s involvement in social causes. This is evidenced by the number of socially conscious products that cycle through the hands of tastemakers (think TOMS shoes ...

Flair and Balanced

... people are feeding their need to discover where others stand on political issues mainly through social platforms, as that’s where they gather naturally. Facebook and Twitter are among their top sources for political information and news, and Facebook is their top source for news on social causes and issues in both the U.S. and UK (53% and 55%, respectively). Budding news platforms are finding success by catering to the instinctive ways that Gens Y and Z consume and share information. These newer ...

Demo Real

... with sit-ins and marches, which were the only tools available to them. Armed with digital platforms, modern youth seemingly have it easy when it comes to demonstrating their feelings and spreading awareness about causes and issues. Lately, however, they are refuting their slacktivist moniker with a swift rise in the number of young people getting out from behind their screens and gathering in person to make their voices heard. They are realizing that hundreds of people coming together in ...

Would You(th) Care For A Cause?

... Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives. To socially conscious modern youth, aligning your brand with a cause or social issue is a table stake: the bare minimum effort that companies must put forward to earn a place at the table. Socially conscious young people almost expect brands to stand for something as a baseline requirement. However, we have ...