162 results for '"celebrities"'
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Macrotrends

Scene Stealers

... eight in 10 youth in the U.S. (79%) and 70% in the UK say those who are involved behind the scenes in the creation of entertainment are celebrities in their own right. Social media has made those who aren’t on camera more visible than ever, and, as a result, they’re more relevant to today’s youth than they were to young consumers in previous decades. Today, entertainment creators are so willing to share information about the conceptualization and production of content that it’s ...

Pop Politics

... reason youth are so eager to support the intertwining of politics and pop culture is their frustration with government inefficiency; rather than wait for institutions to effect change, they are looking for potentially more impactful ways to influence the overall mindset of the general population. For them, this means information conduits like television, celebrities, music, online memes, and mainstream media outside of the traditional news sphere. Politicians, too, need to adopt this point of view ...

Pro Parodies

... Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles. Since antiquity, parody has applied as a means for mocking any and all content considered stale, obvious, overused, or just plain bad. But today, nearly everything is subject to parody’s characteristic mimicry—including the people and properties that parodists most admire. Young individuals are taking to the web in droves to parody, and consume parodies of, their favorite movies ...

The Hive Mind

... ; Beyoncé’s are the Beyhive. The list goes on: Lady Gaga’s fans are known as her Little Monsters; Ariana Grande’s are Arianators; Mariah Carey’s are the Lambs; K-pop boy band BTS fans are ARMY. The celebrities themselves are highly aware of these terms—some like Lady Gaga even coin them—and use them to address their fan bases as a collective. Members of fandoms like the Beyhive or the Navy are proud to be branded in this way, as these names speak to their willingness to identify with their ...

Influencer Marketing Tips

... in the U.S. and 56% in the UK have discovered new brands by following influencers.4 in 10 U.S. Trendsetters (41%), as well as 3 in 10 in the UK (32%), have been prompted to try a new product/service from a company by way of mention by a celebrity, athlete, or influencer.CELEBRITIES, INFLUENCERS, ATHLETES, AND BRAND PARTNERSHIPSPartnerships between brands and celebrities, athletes, and influencers are overall seen as significant to modern youth. Nearly seven in 10 Trendsetters in the U.S. and the ...

The Media & Entertainment Perspective

... shifts in attitudes around streaming, live virtual entertainment, and gaming. We look at new motivations for engaging with media, including the role of nostalgia and how this will impact entertainment choices in the years ahead. We also explore how these ongoing changes will impact young people's perceptions of influencers and celebrities—not only their roles in media but also the content they'll create in the future. As all sectors of entertainment are undergoing disruption, new platforms ...

The Impact Of Influence

... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...