Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... their house becomes a home. Unlike many ads that feature both a mom and dad, this one doesn’t show the father as the secondary parent. - 3. Encourage physical play. - As kids today are swiping screens from the moment they first lay eyes on their parents’ devices, moms and dads are making a concerted effort to ensure that physical play is still a priority in the digital age. They want their children to develop an imagination (see The Freeform Movement), gain emotional intelligence, and be active ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... this holds true as they choose to become parents. When past generations had children, many would have found the commitment to their families meant that they had less time to devote to friendships as family took center stage in their lives. But true to Gen Y’s tendency to treat friendship as a priority, modern parents are elevating the role of friends within their budding families. As they’ve always considered friends as family anyway, they’re turning to these constant companions as allies in ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...
Parental Advisory Jun 15, 2016 family parenting spending children ... Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.The role of children in the family is continually evolving as each new generation takes a different approach to guiding young people toward maturity and independence. Not so very long ago when Boomers were coming of age, children were expected to be “seen and not heard,” to “speak when spoken to,” and to respect their parents ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... An overview of major topics affecting moms and dads today.While the fundamentals of childrearing are largely the same today as they were for parents of previous generations, the makeup of families differs drastically. Moreover, modern moms and dads have added elements to consider, mostly due to the influence of technology and the access it grants their children. Parents face a new set of issues, such as the effects the digital world has on what their children learn and at what age, as well ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... A growing number of Ys are choosing a child-free lifestyle and are reshaping adulthood to focus on areas other than child-rearing. In previous decades, raising children was a given rather than a conscious choice. Over time, adults were able to make more nuanced individual decisions about having children as a result of cultural shifts including advancements in healthcare and medicine, access to family planning resources, and the women’s liberation movement; yet, having kids remained a key tenet ...
Fear Factors Mar 19, 2019 ... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.Parents have two distinct tasks in preparing their children for the future. One is to focus on the day-to-day aspects of life to help their children get through their formative years relatively unscathed. The other is to consider the future to ensure that their child has the tools and skills necessary to be successful. Arguably, both of these tasks have become more ...
