The State Of The Sub/Urban Dec 15, 2018 ... Cities and suburbs are becoming increasingly similar, altering the ways in which people live, work, and play, and thereby the ways in which they interact with brands.Young consumers are craving change to the traditional ways of life in cities and suburbs. Rather than accepting the quality of life that either atmosphere offers, they're looking for cities to adopt the most appealing aspects of suburbs and vice versa in order to improve how they live, work, and play in either place. Whereas urban ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... enjoying the journey. Electric scooter sharing programs and autonomous public transportation are increasing mobility for citizens of all ages and classes while demonstrating modern youth’s desire for convenience, access, and sustainability. Emerging smart cities are being built with interconnected sensors and systems that allow the city itself to automatically mitigate the pain points and inefficiencies that are rife in urban settings. As more cities incorporate smart technologies and as the process of ...
Home & Away Marketing Tips Dec 02, 2018 ... , local tours, and art shows, building what could be a one-note meetup into an involved and encompassing community. In the same way that Rapha creates a true community, the brand is engendering true loyalty built around the shared passion its members enjoy. - 2. Tap Into Youth's Longing For Adventure - Youth seek constant adventure as evidenced by their desire to travel often, obtain unique experiences, and live and work in multiple cities. Brands that can provide young people bold and exciting ...
Opportunity Knocks Dec 14, 2018 ... Trendsetters (46% in both countries), indicating the willingness to do so will grow. In the past, the places where job opportunities could be found were often the big cities, but with the Y and Z workforce willing to move for a job, the U.S. and UK are seeing a rise in the popularity of mid-sized cities for these generations. Although some big cities might be known for specific industries such as tech, finance, or fashion, many cross-category career opportunities are available elsewhere, and smaller hubs ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...
Find Your Place Dec 17, 2018 ... settled way of life in the suburbs. To help alleviate this problem, The State Of The Sub/Urban is evolving, with suburbs getting more offerings that are traditionally characteristic of cities, making them more attractive to young people, while cities are also getting more attributes of suburbs. Meanwhile, as young people find it harder to feel a sense of community among the physical places they live in adulthood, they're declaring There's No Place Like Home(town) and publicly displaying their pride ...
There's No Place Like Home(town) Dec 11, 2018 ... choice. Where youth will go is constantly evolving as they hop between cities, trade one suburb for another, or even take up residence in other countries, but where they grew up is immutable and unchanging. Instead of fighting this, youth are now leaning into it and embracing what this means for their present and future selves. PUBLIC DISPLAYS OF AFFECTION (FOR ONE’S HOMETOWN)I feel a sense of pride toward the place I'm from because it's where I have all my earliest memories, which made me who I ...
Global Home & Away Trends Dec 03, 2018 ... that can be traced to the government’s relaxation of visa requirements for visitors, particularly from China and Southeast Asia, and the decline of the yen. While these measures made travel to Japan cheaper and easier—and boosted Japan’s economy in the process—the Japanese media have used the term “tourism pollution” to describe how lately tourists have “overrun” Japanese cities. - China: College Tourism - College-bound teens in China are responsible for the boom of the global ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... day to 41% in five years, and settling at 35% in 20 years, when Ys will be 42-54—this is equal to the number who expect to live in the suburbs, showing that even as they age, cities will remain as desirable as suburbs. In the UK, Zs are more likely to live in urban areas at present than their U.S. counterparts, with 49% in urban areas, 28% in suburban, and 23% in rural. Urban areas lose their appeal to UK Zs as they age, and in another differentiating characteristic from U.S. Zs ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... Facebook Messenger, WhatsApp, and Line. Named after one of Adidas’ first footballs, the Tango Squads are groups of socially savvy 16- to 19-year-old football content creators living in 15 key cities worldwide. Each group is managed by an Adidas in-house team, who share exclusive content and new products with the group, before they are even unveiled on Adidas’ Twitter or Facebook channels. - 3. REWARD THEIR SOCIAL CIRCLES. - The refer-a-friend marketing approach is practically as old as marketing ...
