Welcome To The Club Dec 13, 2018 ... along with others in their immediate vicinity. They are self-selecting their own IRL communities outside of their town/city institutions through groups that connect members through their passions, beliefs, and struggles. In fact, 59% of youth in the U.S. and 57% in the UK either have joined a meetup group to obtain a sense of community where they live or are interested in doing so, and these numbers jump to 76% and 72% among UK and U.S. Trendsetters, respectively. To wit, modern youth are founding ...
Find Your Place Dec 17, 2018 ... important to modern young adults that they're finding ways to do so as much as possible, and with this tendency, they're regularly looking for fulfillment beyond the places where they live. When they're in their city/town, they're less present amidst their surroundings because they're thinking about where they're going next, while the times they're most present are when they're visiting a community that's not their own. Nearly six in 10 Trendsetters in the UK and half in the U.S. (57% and 48 ...
Global Culture Marketing Tips Jun 25, 2018 ... to mark the release of the new line, and simultaneously brighten up the city. Subway stations were fashioned with Instagrammable artwork and limited-edition branded metro cards. Tiffany & Co. also built a new branded café at its flagship store, which helped boost hype around the brand. The marketing tactics paid off when the jeweler’s same-store sales beat expectations by rising 7% in the first quarter of 2018.Valentino’s Candy Stud Factory To mark the launch of its limited-edition  ...
No Money, More Problems Sep 16, 2019 ... , aged 28 and from Kansas City, told us, “One day it all just hit me and I had a complete emotional breakdown on campus, and then I left and didn't continue my degree. I just didn't know where I was anymore, why I was there, why I was working so hard anymore, or what I wanted in life. I realized I just racked up a ton of money in a degree that I'm not even sure if this is really what I wanted to do, and a lot of it was my parents' pressure to go to school and without me really knowing what it was I ...
Gen Z Global Trends Jun 13, 2017 gen z global ... major emerging tech scenes within their country’s borders. Tech leaders in recent years have hailed Mexico City as one of the most dynamic startup scenes in Latin America, with hundreds of successful entrepreneurs and prestigious universities producing 130,000 engineers per year, more than Canada, Brazil, or even Germany. With the mountainous area—the most populous in the Western hemisphere—becoming home to a new generation of makers, brands may soon be looking south to find the ...
Culture Spotlight On Germany Jun 13, 2018 ... that a quarter of young adults in Germany say drinking alcohol is less cool among people their age than it used to be and only 18% say that socializing with their friends usually involves drinking. As more brands offer non-alcoholic beverages, this acceptance will likely grow.Creative Capital: Berlin Is Attracting Creative YouthBerlin is home to over 2,500 fashion businesses, and creativity is blossoming across the city. Despite all of these factors pushing young, bright minds to Berlin ...
Culture Spotlight On Turkey Jun 06, 2018 ... million, compared to $300 million in 2015 and is only second to the U.S. in most exported TV content. Fashion Fortitude: Istanbul Stands Strong As Textile LeaderIstanbul is a city known for its textile, leather, and clothing production and is home to many Turkish and foreign brands. While designing is still a growing strength of Istanbul, it maintains a reputation as Europe’s fourth fashion city. It has a particular appeal because it sits on the cusp of Europe and Asia, and offers both ...
Have Guidance, Will Travel Dec 08, 2018 ... . This explains why Millennials are more likely than Baby Boomers or Gen Xers to say that hiring a travel expert is worth it, according to a study by the American Society of Travel Advisors. They're also using travel agents to get the most out of their trip; as a 19-year-old female told us, "I have used a travel agent and I loved it! It was when I was visiting a lot of universities, like seven in seven days, so we needed an agent to help us pick good locations so I could get a feel for the city as ...
Global Art & Design Trends May 26, 2018 ... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...
Home & Away Retail Trends Dec 05, 2018 ... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...