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Macrotrends

Purposeful Pop

... a conversation.BISHAN, 25, TIPTON, UKNowadays, the creativity required to make movies, TV shows, songs, clothing, etc., is grounded in the industry’s and creator’s desire to help improve the state of the world, or at least bring awareness to its citizens who can make a difference. By putting out such content, the makers of popular culture are prompting young people to pay attention to the cultural lesson, promote it, and have a conversation around it. Conversations around popular culture are ...

Eco Chic

... materials, not all entry points to the space are that imposing. One of the simplest ways that young people are participating in a more sustainable fashion cycle is through the resale economy. Vintage or used items are increasingly regarded as cool—even cooler than new in many cases. In a world where new clothing and collections from around the globe can be accessed at the click of a button, there’s something special to consumers about the treasure hunt that comes with combing through inventory to ...

Best Dressed

... defining what “Best Dressed” means to them individually.If I find something that I like, I’ll take it and just make my own style out of it. I don't really have a style that everyone else has. I just like to wear whatever as long as I just think it's a good fit for me, that's it.ELIZABETH, 17, NYWhen considering products they purchase for self-improvement purposes, 74% of young consumers in the U.S. and 72% in the UK, as well as 91% of U.S. Trendsetters and 89% of UK Trendsetters, purchase clothing ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

There's No Place Like Home(town)

... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...

Culture Spotlight On Indonesia

... such programs help ignite change in nearby countries, the creators hope mindsets will change in Indonesia, as well. In All Modesty: Modest Fashion Is HauteMuslim modest clothing styles are significantly different in Indonesia than they are in other Islamic countries. In fact, the popularity of head scarves in Indonesia, and modest fashion in general, is more rooted in style preferences than tradition. Head scarves weren't historically worn in the country, but they've become en vogue  ...

Future Of Fashion & Retail

... consumers have come to expect innovation in all areas of their lives—and even overwhelmingly agree that technology has a positive effect on their shopping habits, as 71% of youth in the U.S. and UK and 80% of U.S. and 77% of UK Trendsetters do—fashion brands and retailers are designing forward-thinking concepts that change the way consumers browse, buy, shop, get feedback on, and wear clothing. The baseline materials that go into garment construction are being reconceptualized as innovative ...