41 results for '"collaborations"'
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Macrotrends

It's A Mall World After All

... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...

Retail 2.0: Shopping As A Live Event

... happening 24/7, so brands need a new way to get customers excited about their offerings. Live events serve as a new way to shop in that they create an experiential sale: they offer unique experiences, exclusive products, and collaborations that draw customers in and create a stronger relationship with the brand. More than previous generations, young consumers don't just see shopping as a means to an end. To wit, four in 10 global youth like to browse even when they don't intend on buying; those numbers ...

Global Influencer Trends

... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...

Brand Mentorships

... sensibilities. The majority of youth in the U.S. (54%), including 57% of women, and 50% of UK youth would rather see a big brand collaborate with an indie brand than with a designer brand, suggesting that partnerships of the future will look less like designer collaborations and more like Brand Mentorships, where major brands embrace and incubate indies as allies. The designer collaboration frenzy that once captivated consumers is starting to settle into a dull malaise. Young people are finding that ...

Gen Z Global Trends

... heritage and proximity to textile production has made it a mecca for up-and-coming fashion designers like Buda Malete, who won last year’s Africa Fashion International Young Designer of The Year in 2016. Through his androgynous label, Digital Fabricz, Malete hopes “to effect social change by giving birth to new methods in apparel." Moving forward, brands may be increasingly looking to South Africa for style cues and embarking on more collaborations with its young designers. - SOUTH KOREA: DIGITAL ...

Mix Masters

... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...

Sport The Look

... Frustrated by all the pink apparel options, lifelong sports fan Alyssa Milano created Touch, a branded sports apparel line for women that emphasizes sporty style in cuts that are flattering to females. The range includes collaborations with the MLB, NFL, NBA, NHL, and NASCAR as well as maternity and plus size options.ULT Kills Ultimate Media Ventures recently launched ULT Kills, a fashion line of T-shirts, hoodies, hats and eventually footwear that, in the words of co-founder Nate Eckman, isn’t the ...

Shopography

... possible in traditional retail formats such as malls, high streets, and department stores because they are predicated on reaching the widest swath of consumers possible, and as a result, they fail to connect on an emotional level with their mass audiences. Young people are desperate for retailers to speak to them personally and echo their lifestyles. Side streets, lifestyle boutiques, and retail collaborations survive and thrive—and steal young shoppers from traditional stores—by creating a ...

POP Trends

... . Designers like Patrik Ervell and Louis Vuitton’s Kim Jones have drawn inspiration from Patagonia’s Retro-X fleece jacket, a Normcore staple, and Need Supply Co. released a spring lookbook packed with pared-down pieces. MODEL MOGULS Model/designer collaborations are quickly eclipsing the celebrity partnerships that once defined collaborative fashion lines, as Fashionista reported this May. What started off slowly in 2007, when Kate Moss teamed up with high-street brand Topshop, has rapidly evolved in ...