NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... Today, young consumers are often prizing access over ownership. In recent years we’ve seen upsurge of platforms that encourage consumers to connect with one another to resell, rent, borrow, and trade goods they once would have purchased by default. The mainstream success of sites like Airbnb and Rent the Runway has standardized the choice to pay a minimal amount to use something, as opposed to investing more to own it forever, clearing the path for other types of collaborative consumption to ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... recent growth of the share economy suggests that brands would be wise to get on board. The rise of collaborative consumption has myriad benefits: it cuts back on clutter and waste, builds community, and saves consumers money. Incidentally, it’s also been demonstrated to be a savvy practice for brands. Patagonia’s sales actually went up after the brand advocated for more conscious consumerism, and teamed up with eBay to build a designated platform for resale and recycling. Think about ways to offer ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... and focus.Brands with brick-and-mortar stores should consider updating their design to allow for more communal environments that encourage people to gather socially.Companies can embrace collaborative consumption by offering ownership alternatives that facilitate recycling, reusing, and reselling in addition to buying new. They should also consider creating brand-sponsored communities through which individuals can connect with one another to trade and upgrade products, or go in on products ...
The Retail & Spending Perspective Apr 28, 2020 ... redefining conspicuous consumption: they still count unnecessary spending in this category, but their beloved experiences are also coming under fire. They’re shifting their habits to include safer versions that still satisfy their need to share on social media. Additionally, new habits are emerging that impact brand loyalty, including supply chain issues, outsourcing decision-making to delivery services, and even DIY trends. Use our exploration of this topic to learn how your brand can take action now to ...
Over Stimulation Sep 20, 2019 ... ANTIDOTEThis all contributes to the fact that opportunities for productive boredom have declined across the board, which means that boredom in and of itself will become more of a luxury. It's likely that Ys and Zs will seek out ways to find quiet in the midst of an overwhelming world, particularly with regards to their consumption, as one in three youth in the U.S. and UK, as well as 42% of UK Trendsetters and 36% of U.S. Trendsetters, feel overwhelmed by the number of options of brands and products to ...
No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
Culture Spotlight On South Korea Jun 16, 2018 ... drink an average of 13.7 shots of liquor per week, and while this level of alcohol consumption is standard and accepted in the country, it is twice the amount of Russians’ and four times the amount of Americans’ weekly liquor consumption. Play is an important part of Korean culture and helps alleviate the stress of immense workloads and hours. There’s an endless choice of activities to do once clocking out: arcades, VR cafes, party buses, and the most popular, Noraebang karaoke ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... to miss out on an activity or day of work. This positive attitude toward napping is beginning to become popular in the U.S. as power nap studios and sleep themed-fitness classes begin to pop up and cater to exhausted and fatigued participants. - BRAZIL - CANNY CONSUMPTION In 2014, Brazil created new food guidelines to help combat the rising obesity issue the country was facing. Ultra-processed food made up 22% of the average Brazilian’s diet, and it seemed it was only going to ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...
Culture First, Country Second Jun 26, 2018 ... to, read, wear, etc. This is a significant departure from years past, in which content that was at the top of the charts in a country was often from that particular country (e.g., Brazilian music topping Brazilian charts). In this previous paradigm, the country that one was from had more impact on consumption—and therefore cultural DNA—rather than their own taste and preferences. However, this is less likely to be the case among Millennials and Gen Zs; young consumers' interest in a ...
