Global Digital Trends May 30, 2018 ... listeners make it through at least 90% of episodes and that relatively few listeners skip through the advertisements, making podcasts an effective medium through which brands can advertise. Listeners that opt in to podcast consumption often do so because they enjoy listening to a podcast host or storyteller. Listening to a podcast week after week allows a level of authenticity to develop between host and listener, making the delivery of advertisements more subtle than traditional commercials. Brands are ...
Tech Truths Mar 21, 2019 ... how Boomers and Gen Xers are adapting to tech, mainly to keep up with the younger people in their lives, and how young people are using it to enhance their lives. Portal From Facebook In a series of Portal From Facebook commercials released in fall 2018, each generation is depicted as adept at using the video calling technology and their usage feels relatable. For instance, in one spot called "Feel There," younger generations are able to video chat with their older relatives, who regard the ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... posts over the past few years. Just as some of the most forward-thinking TV commercials have leveraged the persistent Real-Time Reflex instilled in younger generations, TV programming itself is now seeking to reengage audiences in live television. Indeed, reality TV trendsetter Bravo has two real-time series in development. Going Going Gone (working title) is an estate sale series where viewers will be able to “snoop around the most spectacular homes in the country and bid live on what’s inside ...
Brands & Advertising Sep 03, 2019 ... ., satisfying videos) 82% of Trendsetters in the U.S. and 74% in the UK agree shopping helps them relax.OVERWHELMED BY ADS & BRANDSWhich of the following, if any, are true for you?Select all that apply. I feel overwhelmed by the number of advertisements/commercials I see on a daily basis | I feel overwhelmed by the number of options for brands and products to choose from SEEKING OUT BRANDSWhich of the following, if any, are true for you?I seek out brands that... Make my life easier (e.g., make your ...
Brands & Marketing Mar 02, 2017 ... apply. Olympics | Super Bowl | World Series | NBA finals | World Cup | College Football Playoff (American) | NCAA March Madness | Stanley Cup | Champion's League | Euros | Six Nations | FA Cup | The Ashes SUPER BOWL ADSNearly half of U.S. adults and 40% in the UK watch the Super Bowl solely for the commercials. Moreover, 27% of U.S. youth and 50% of Trendsetters specifically seek out their favorite Super Bowl ads online. These numbers are lower in the UK, where the ...
Brands & Betterment Feb 27, 2018 ... | Coupons or promo codes | TV commercials | A friend's post on social media | Ads on social media | Positive reviews in magazines/publications | An influencer's post on social media | In-store promotions | Events | Print ads | Radio ads | Celebrity endorsements | None of the above PRODUCT IMPROVEMENTWhen thinking about self-improvement products, about four in 10 U.S. and UK Trendsetters prefer to buy accessories, clothing, and home décor or furniture from a boutique or ...
Music Nov 22, 2016 ... media | Friends/family | Movies | TV | Traditional radio | Websites | Subscription music services (e.g., paying to use Pandora, Spotify) | Commercials/ads | Live events | Bars/clubs/ restaurants | Satellite radio | DJs | Gym/exercise classes | Magazines | Blogs | Stores/boutiques | Newspapers ...
POP Marketing Jun 26, 2014 marketing media & entertainment branding celebrities experiences ... A quantitative overview of entertainment marketing preferencesPOP MARKETINGHalf of young people today agree that it’s important for brands to stay up to date on pop culture, on top of which marketing itself has become part of the cultural conversation. Forty-five percent of respondents say that they like to talk about interesting commercials with their friends, and half agree that it’s important for brands to be active on social media. To what extent do you agree with the following statements ...