33 results for '"commercials"'
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Global Y Consumer

... | Niche | Expensive | None of the above Y BRANDS LOCAL VS. GLOBAL CAMPAIGNS GYs are split on preferring global campaigns or country-specific ads. Ys in South Korea and the UK are more likely to prefer to see ads targeted to their country, while in India and China they would rather see ads that are global in nature. Would you rather...? See ads that are targeted to my country | See ads that are globally focused THOUGHTS ON LOCAL VS. GLOBAL ADS I want people in commercials to speak my language—I want ...

Popular Culture & Brands

... apply. I like learning about how entertainment is created | I wish brands provided more recommendations on entertainment I might like I like learning about how entertainment is created | I wish brands provided more recommendations on entertainment I might like 7 in 10 global youth agree ads/commercials are a part of popular culture.AD PREFERENCESWhen it comes to advertising, over six in 10 youth across the globe prefer when brands feature real people rather than celebrities in their ads ...

Gender Marketing

... | 1 (Not at all accurate) Commercials tend to portray men in three ways: 1) young, partying adventure-types; 2) idiotic married men with kids; and 3) older wise men with lots of money and nice cars. I think the media’s portrayal of the modern married man with children as bumbling, fat, and foolish is just terrible. We help make decisions, we help make meals, we help clean, we raise children, and we take part in life. RAJ, 3236% OF WOMEN FEEL THAT MARKETERS DON'T UNDERSTAND WOMEN TODAY. 31% OF ...

Gen Z Entertainment

... following ways?Summary of "At least once per week" On a TV set | Live | On a computer | On demand | On a tablet | On a cell phone AMONG Zs WHO WATCH LIVE TV, AN AVERAGE OF 45% OF THEIR TOTAL VIEWING IS LIVE.Online VS Live TV I prefer to watch shows that have been recorded because then you can fast forward through commercials or bad parts of the show. I also like to watch videos online on YouTube. MORGAN, 12, OHI like to view shows online on Netflix—I'm a huge Netflix binger. I like ...

POP Listen

... like Pandora as a discovery tool. In the past year, how have you discovered new/unfamiliar music and artists? Friends | Social media | Free music streaming services | TV | Movies | Traditional radio | Websites | iTunes | Satellite radio Commercials/ads | Stores | DJs | Blogs | Bars/clubs | Subscription music services | Magazines | Brands | Newspapers TOP 20 UNDERGROUND/OFF-THE-RADAR ARTISTS/BANDS YOU LIKEalt-j, alt j, jhene aiko, haim, childish gambino, banks, artic monkeys, chance ...

Digital Brands

... things to do, make, or buy | Product suggestions or ideas | Consumer stories (e.g., experiences with the products) 151 MARKETING LIKES Both mainstream and trendsetters are fairly split in terms of their preference for either traditional or digital marketing. Trendsetters are slightly more inclined to prefer digital ads to traditional advertising means, such as commercials and billboards. What would you most like to see from your favorite brands online? Traditional ads | Digital advertising ...

Gender Singlehood/Parenthood

... acting as disciplinarian is definitely (and fortunately!) a thing of the past. Dads and their kids are portrayed as having much closer relationships now than in the past. Yay! KELLY, 32MORE THAN HALF OF MEN AGREE THAT FATHERS TODAY TAKE A MORE ACTIVE ROLE IN PARENTING THAN THEY HAVE IN THE PAST. I am constantly annoyed that moms are always the ones pictured in cleaning and household product commercials. I can't believe that is STILL going on in 2013. Remember when there was a dad in that Tide ...

Gen Z Brands and Marketing

... stores look dark, dreary, and very crowded, which makes me not want to go in. On the other hand, when you look at Forever 21, it is very well lit, blinged out, modern, and open. That kind of place draws me in. JORDAN, 12, CAI notice brands when they have good commercials, if they link themselves to a popular celebrity, or if they are known for charity work. I also pay more attention to companies when they have good sales people and treat their customers well. OLIVIA, 14, WIMad for Ads About one in ...

Daily

SUPER BOWL LVIII ADS: WINS AND LOSSES

... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...

SUPER BOWL LVII ADS: WINS AND LOSSES

... The commercials that scored a touchdown and those that fumbled hard.Last night’s Super Bowl saw The Kansas City Chiefs win their second NFL title in four years in one of the highest-scoring games. Not only was the biggest night in sports a history-making event featuring an all-women flyover, but it also helped redefine the starting quarterback position courtesy of Black players Patrick Mahomes and Jalen Hurts. Additionally, 53% of Gen Zs who planned to watch the halftime show witnessed the long ...