The Relationships & Community Perspective May 12, 2020 ... texting as the top way to keep in touch with their children.In this issue of Life Interrupted, we explore how Covid-19 has impacted young people’s relationships and sense of community, noting several emerging trends that will require brands to rethink their strategies and interactions with young people, as the pandemic has sincerely tested young generations’ eLationships in unexpected ways. When it comes to dating and romantic relationships, being quarantined has put stress on some relationships as ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...
Play The Game Mar 15, 2017 community play sports ... and 71% in the U.S.) wish there were more opportunities to start playing a new sport. Brands can host community events and pickup games and create pop-up facilities for young people of various skill levels and athletic abilities to play different sports without forcing them to commit to a team or invest in lessons or equipment. In doing so, they should specifically acknowledge when they offer games for people with little to no experience to ensure that all feel included. As the ability to play ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... market.In fact, this move towards weCommerce stands to influence further evolvement of the sharing economy. After all, it’s not that young people want to live monastically, it’s that they seek to adhere to financial strategies that give them both the biggest return on their investments and the greatest flexibility. Right now, weCommerce tactics are rising to the forefront of such strategies. Much of the appeal of the widely touted sharing economy lays in its emphasis on community, a concept revered by ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... increasingly looking to consumer brands to supplement such places, providing quiet areas where they can work comfortably and feel connected to the surrounding community. Starbucks is beginning to address young people’s desire for extra office space by actively encouraging visitors to regard its cafés as such; earlier this year, it teamed up with Microsoft Office on a feature for people to schedule coffee meetings at its locations straight through their inbox. Meanwhile, as more and more retailers ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... in history, stores and shopping areas served as the heart of a community. They were destinations where visitors felt more tapped into society, picking up local news and gossip while also purchasing products. Fast forward to modern times when many malls are built on the outskirts of town, and the interaction between salespeople and shoppers has been reduced to a mere financial transaction with sales associates focused on meeting daily revenue goals and customers so engrossed in their phones that ...
