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Macrotrends

Opportunity Knocks

... generations wouldn’t have considered because they wanted to stay in their town or city. Regardless if a potential employee is moving to a new location for a role or staying in the same one, emphasizing the community aspect of the company culture will attract young workers as they aren’t focusing on finding community from their physical location, but instead they are seeking it in other forms and places, including their workplace.I have previously traveled to Japan for a month for my job. I knew nobody ...

All The Feels

... experiential programs they can participate in. Especially in times of stress and tragedy, brands should practice empathy (see Sense in Sensitivity). In addition to messaging that reflects the empathetic nature of Zs, brands should consider how to exemplify these values internally. As they begin to enter the workforce, Zs will evaluate companies based not only on the consumer-facing displays of kindness and compassion, but also how it’s embraced within the organization. Along with company culture, benefits ...

School Of (Work)Life

... central to one’s experience as the academics, so too is the social component becoming as important as the job one performs in office culture today. In fact, there’s often an expectation that one is highly social at work today, or they risk not being the right fit with a company or even being regarded as sub-par at their job. To that end, 54% of Trendsetting employed young adults say they socialize with their coworkers during the workday at their current job. What’s more, nearly this same ...

Scene Stealers

... behind their creations and recognize that if youth are a fan of a brand, they want to be let in on the inner workings. Young people want to be experts on their favorite entertainment. Brands can go beyond the final content itself and give them more in-depth information and trivia about the people involved and their processes to deepen their admiration. Young people judge brands based on their company culture. This means that entertainment brands should not only ...

Culture First, Country Second

... If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.Today, any piece of popular culture, from music to fashion to art, is more important to a young person than the country from which it comes. If content is captivating, it will reach the youth audience no matter where they live; for example, TV shows from Turkey are gaining a strong youth audience in Latin ...

Global Culture Marketing Tips

... playlists and featuring music in their advertisements, brands need to demonstrate how music culture is unique to their company, including their brand's values and personality. Take inspiration from the following companies that celebrate the intersection of their brand and music, feature music to inspire creativity, and even use songs to show a more human side of their brand.  Hermès The French luxury brand has created an experiential in-store art installation entitled Silk Mix that ...

Culture Spotlight On China

... Chinese youth, and reviving culture for everyday life has become a priority. Each dynasty in Chinese history has its own unique style, and young Chinese consumers are choosing to become experts in different periods and their aesthetics. Brands have picked up on this fad and are using it to revive past trends and modernize them for an on-brand version of heritage. The Forbidden City’s history is especially popular with young people, and brands have used designs inspired by the city ...

Culture Spotlight On Australia

... interested in its relationship with property developers than maintaining music culture. Because of these dying venues, musicians and listeners have taken matters into their own hands by throwing warehouse parties, but this often leads to lack of safety, presence of drugs and underage drinking, and minimal accessibility to performances. Many of the venues still in operation cannot offer admission to those under 18 as they sell alcohol at the events, leaving a large group out of the experience. Brisbane’s ...

Culture Spotlight On Indonesia

... In Indonesia, music goes hardcore while fashion trends toward modesty.Indonesia's popular culture scene is complex and even unexpected, with over-the-top soap operas dominating the TV landscape, heavy metal music making noise, modest fashion creating a statement, and the movie industry leading the charge, though the country is far behind when it comes to LGBTQ rights and portrayals in the media.Drama Queen: Soap Operas Are The Dominant GenreSoap operas, known as sinetron, are the highest ...