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Macrotrends

Food Fixation

... identity results in both positive and negative consequences.One of the benefits is that it has inspired a generational love of cooking. An impressive 82% of Zs say that cooking skills are something they have or want, and the success of youth-oriented culinary series like MasterChef Junior, both in the U.S. and abroad, demonstrate how achievement in the kitchen has become widely aspirational. Zs relish the learning process that goes into creating a meal and will scour social media for recipes and visual ...

Influence Buy Category

... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...

Habits/Rituals: Impact On CPG

... workwear, with many young people sharing that they’re sticking to PJs, lounge clothing and athletic wear in recent months. In the area of food and beverage, forced shifts to cooking more for themselves has many young people discovering a passion for culinary crafts that they plan to maintain going forward. In addition, young people remain wary of dining out but have embraced contactless delivery for food and grocery items, which may spell a significant shift for the restaurant and grocery industries in ...

Portraits Of A Generation

... . Xers rank TV shows as their #4 passion point of 30, and Boomers and Zs rank it #5. When it comes to gaming, younger generations are especially passionate, as they have destigmatized this form of entertainment and even turned it into a competitive sport. Zs rank gaming #2 of 30 passion points while Ys rank it #5. Boomers, Xers, and Ys rank cooking/food/restaurants #3 of 30, which aligns with their focus on family and communal activities.Which of the following, if any, are you personally passionate ...

To Your Heart's Content

... control over their lives, and viewers are promised the same results if they follow her advice—though it should be noted that while Kondo might be therapeutic for some, others argue that she can also reinforce burnout, pushing Ys and Zs to strive for a standard they'll never be able to achieve. A new style of cooking show is also becoming increasingly popular—one that embraces lush visuals and soaring music as opposed to the high-octane competition of programs like Iron Chef, Chopped, and ...

Glutton Goals

... , 17, U.S.Notably, Zs’ rebellion is more mild than wild, which is in keeping with their conservative approach to life (see Risk Management). Their culinary indulgences are often “healthier” than those of previous generations in that they’re less processed. Pre-packaged snacks aside, it’s common for Zs to make a treat themselves rather than buy it. When we asked Zs about the types of skills they have or want to have, cooking ranked first out of 18 categories (86% in the U.S. and 83% in the UK). They ...

Culture Spotlight On Spain

... ) attitudes. Many people still have a very old traditional way of thinking. For example, many middle aged women in Spain don’t work; they just take care of the cooking, cleaning, and laundry tasks. However, recently, the feminist movement here in Spain has been huge. This past March, there were many marches and protests all over the country for female rights in all roles of the society. Spain is a very traditional country for the moment, but we are getting there step by step.MATEO, 27, MADRID ...

Culture Spotlight On The U.S.

... conducive to a relaxing listening experience (e.g., while at home cooking or cleaning). This shift in sounds is reflective of young consumers' habits, as they embrace more time at home (see Nesting & Resting) and are partying less at bars and clubs (see The Age Of Innocence). Moreover, they're gravitating towards content that helps them relax and be mindful (see R&R [Rest & Replay]), which softer R&B songs provide as well. Given this growing preference towards more soft, soulful ...

The Urge To Splurge

... on their home life—but that doesn’t mean they’re not splurging on the chance to get out of the house every once in a while. A third of Xers in the U.S. splurged on dining out in the last year, allowing themselves a break from the task of shopping for, prepping, cooking, and cleaning up after meals, and taking the opportunity to get the family out of the house, breaking up the routine in the process. Outside of groceries and various household necessities, Xers’ tendency to make luxury ...