13 results for '"crowdfunding"'
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Macrotrends

Dollars For Change

... Venture Consumers, who fund the concepts they believe in, even if it’s a minimal amount. This behavior is most evident through the crowdfunding model, which is built on micro donors banding together to reach a shared goal; in fact, platforms such as Kickstarter and Indiegogo celebrate small donors by offering people rewards and recognition for any amount they give. Such sites also show total contributions in real-time, as well as how many people donated at each dollar amount, further proving that ...

Venture Consumers

... investment pieces than on fast fashion, and using crowdfunding sites to help actualize the creative products they support. This generation has begun to express its desire to invest in brands, as well—and not just small, independent brands, but also large, established ones. Ys no longer consider themselves “just consumers,” but rather think of themselves as VCs—Venture Consumers—who contribute both creatively and financially to the concepts they most strongly believe in. For marketers ...

Fans Forever

... display their knowledge and fandom for old shows and movies from Sex and the City and Clueless to Buffy the Vampire Slayer and Friends. For example, New York company Trivia, AD hosts trivia events specifically about current and old entertainment. - CONTENT REVIVAL - Swedish company Reupp is a crowdfunding platform specifically for reviving television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.Fox has revived fan-favorite show ...

House Funders

... helping them set savings goals, creating spendings challenges, and providing platforms to share other young people's experiences of home funding. - Nontraditional House Funding Resources - Fundrise eFund Housing management company Fundrise has created a crowdfunding platform called the eFund for people to help fund affordable homes in urban areas. Prospective home buyers purchase shares (a minimum investment is 100 shares, currently $10 each), which enable the construction of new developments ...

The Invisibles

... running shoes, which pair with the brand's run app to track users' activity and give them feedback from an A.I. coach.Altra The Altra Torin IQ is a high-tech running shoe that features tracking sensors within its design that pair with the Altra IQ app to provide real-time feedback.Runtopia After a successful crowdfunding campaign on Indiegogo, Runtopia Reach sneakers have come to market. A smart chip embedded in the insole tracks wearers' data, including duration, calories, pace, and cadence, and this ...

Z DNA

... . They’re the ultimate self-starters, as evidenced by how adept they are at marketing themselves online, setting up digital storefronts, and raising money via crowdfunding. They know how to work within the existing system to make extra money and build a brand. And unlike Ys who are characterized as entitled, Zs have an especially strong work ethic. They’re eager to learn as much as possible and will be more able to pick themselves up and start over should their plans not work out. They don’t feel ...

MEtail

... similar to that of crowdfunding platforms, where individuals can launch businesses with financial backing from supporters and future purchasers. Sites like Kickstarter and Indiegogo let users raise money from investment-minded peers—aka, Venture Consumers (Cassandra Report, Spring/Summer 2013)—who believe in their proposed projects and want them produced. This model not only enables individuals to actualize their ideas, but also minimizes risk by helping them to quantify interest in advance of ...

Race To Zero

... well as helping consumers by reducing waste around their external offerings, brands can also pledge their participation in the Race To Zero from the inside out, cutting down the waste their employees create and making it part of their internal culture, too. - Zero Food & Beverage Waste - These grocery stores and food and beverage brands are committing to reducing or reusing waste created by their stores and/or products. Tyson After a successful crowdfunding campaign, Tyson Innovation Lab is ...

Play The Game

... pronounced at the high school level, with many students resorting to crowdfunding platforms to obtain financial assistance to keep their teams and sports facilities—an effort that Dick’s Sporting Goods has assisted with by partnering with DonorsChoose.org on an initiative called Sports Matter to help public schools fund their sports programs. When a campaign reaches 50% of its goal, the Dick’s Foundation provides the other half. Physical education classes are also failing to serve today’s youth ...