50 results for '"customization"'
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Macrotrends

Cease & Assist

... possible. I am almost always glad/relieved when an online shopping experience is over and I've pulled the trigger.JOEL, 28, CTAs young consumers realize that having so many choices isn’t all it’s cracked up to be, their attitudes about customization are inevitably changing. In recent years, brands jumped on the customization craze, as people tend to say they’d rather have more options than fewer since they want something just for them; however, the number of people who choose to personalize their ...

Z DNA

... has become increasingly apparent among Zs, too. They hardly know a time before customization was the norm, so it follows that they value creativity and the ability to showcase their individuality. They admire brands that further encourage these qualities rather than expect them to conform to a brand tribe. This generation’s independent spirit, supported by their notoriously rebellious parents, is also demonstrated in their willingness to challenge the status quo. They’ll gladly take risks and ...

The Direct Connection

... consumer.HERE TO SERVEAnother aspect of DTCs that has lead to their success is the emphasis they place on providing the ideal human-centric customer experience. Under this service model, customers are positioned at the center of the business as brands tailor solutions to meet their individual needs. This aspect of customization is important to modern youth who desire unique products and services that complement their personal preferences and unique style. To wit, four in 10 Trendsetters in the U.S. and ...

Personal Best

... much further along when it comes to serving the needs of women. However, as men are eager for grooming products to better cater to their personal needs, and they’re challenge stereotypes of masculinity in ushering in a Malevolution, it's only a matter of time until this same level of grooming customization is available to them, too. Going forward, all personal care brands will need to consider offering customization in order to help consumers not only look but also feel their Personal Best. This ...

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

Global Food & Beverage Trends

... popular culture. The food and beverage industry is elevating its functional form into an entertainment component as well with virtual reality experiences and fashion focused on food, appealing to the overwhelming 92% of global youth who say that food/beverage culture is important to their life. On the other hand, young people who are searching for alternative medicines and desire customization in all aspects of their lives are finding their needs met by food offering medicinal benefits and an ...

Retail 2.0: A.I., AR & VR

... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...