Marketing Tips Dec 11, 2015 marketing relationships dating love ... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... zeitgeist, friends are the new arm candy. This shift in values is changing the face of “The Friend Zone.” Once the realm where a person kept a friend whom they didn’t want to date, it has now become an exalted domain where friends play active roles in enhancing each other’s love lives. "It doesn't feel awkward in any way if I'm hanging out with a person whom I'm dating and a single friend. In fact, it’s quite fun to hangout together sometimes because they tease, try to interrupt, and sometimes makes fun ...
Break It UP Dec 07, 2015 relationships dating divorce ... a positive view about moving on. There are, of course, exceptions to the rule, such as when the breakup is the result of mistrust or a betrayal, but on the whole young people are adopting this updated interpretation. They see dating and relationships as learning experiences and know the time together wasn’t wasted. Young people are transforming attitudes around breaking up, treating it not as a loss to be mourned for the foreseeable future or a mistake to punish oneself over, but rather as an ...
Pairing Off Dec 02, 2015 global relationships apps dating ... modern technology to be unthinkable, they are proving to be romantics at heart. No matter how easy it is to find a romantic partner through a digital dating destination, they nonetheless aspire to first encounter love in the real world. More than four in five (83%) would rather meet a romantic partner in person than online. This juxtaposition is particularly complicated because they feel ill-equipped to accomplish this on their own having socialized behind screens for so long at this point: only 40 ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... Young people are finding new benefits to dating, causing them to view it both as an engaging game and an important conduit for life experiences. Dating once had a singular, universal purpose that was relatively obvious to all parties involved: to find a life partner. While finding true love remains a common ambition among most global youth who date today, they are finding secondary outcomes to the process that were far less prominent among previous generations. Courtship has become ...
Modern Love Nov 28, 2015 global relationships dating ... An overview of what romance looks like today, from relationship markers to displays of affection. Romantic love has always been a fundamental global touch point. Humanity’s need for emotional fulfillment through intimacy is one of the few truths that translates across borders and languages. But, with youth around the world reexamining what they want out of romantic relationships—not to mention, elevating the voice of dating culture in media and entertainment—the evolving nuances of that truth ...
The Relationships & Community Perspective May 12, 2020 ... them a more global outlook. Accordingly, young people’s penchant for eLationships bled into their romantic lives, as they adopted apps to make digital connections to test the waters before diving in to an in-person date (yes, this nearly created the Tinder-pocalypse, but young people muddled through the pitfalls of digital dating and now leverage it to their advantage). Even familial relationships took a digital turn with young parents, who were raised in the digital era themselves, adopting ...
Breaking Bad Mar 20, 2019 ... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... efficient use of their time, in keeping with Ys’ Optimization Generation tendencies and Zs’ desire for ProPlay. Social media platforms also play a major role, as it’s now commonplace to use “professional” platforms for social purposes and “personal” platforms to build one’s brands and amass business contacts (see Job Search Party). Consider how dating platform Bumble recently launched Bumble Bizz for work-oriented matching. Young people find it intuitive and even fun to network via such platforms ...
