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Macrotrends

Gender Trends

... each week or track celebs’ favorite products across social media, where they can also receive exclusive discounts. This model allows brands to naturally align themselves with celebrities whose “official” endorsement deals are likely beyond most companies’ price range: Brooklyn Net Paul Pierce, Sacramento King Greivis Vásquez, and MTV’s Tyler Baltierra are among the growing list of Gentology influencers. MEN'S WEBSITES TO WATCH cont.East Dane: This September, the Amazon-owned women’s fashion ...

POP Trends

... recent months into a full-fledged fashion movement. While licensing deals between brands and their muses are a not new phenomenon, the shift towards models as moguls speaks to Y’s growing desire for authenticity in celebrity collaborations. Women at their level must, after all, possess a certain level of expertise and enthusiasm for fashion, a fact that makes such partnerships feel genuine, not forced. Warby Parker recently released a line of frames designed by Karlie Kloss—who also released a range ...

Data

Purchasing Preferences, Behaviors, & Considerations

... | Many inexpensive clothing items | A few expensive clothing items Purchasing Behaviors For each of the following statements, please select either 'Yes' if it's true for you, or 'No' if it's not true for you.Yes Summary I feel more comfortable making a purchase when I can see the product in person | I like to find the best deals even if that means having to hunt for them | I sometimes browse for items I don't necessarily plan to buy | I tend to get the same or similar items every time I go ...

Consumer Confidence - Personal Impacts

... you normally would to find better deals | Purchasing more online/traveling to fewer stores to avoid using gasoline | Having to settle for purchasing more value brands rather than the brands you prefer on everyday grocery and household items | Shopping more at mass merchants/value-oriented stores rather than specialty/boutique retailers | Making more non-cash purchases (credit card, buy now/pay later) because you have less cash on hand INFLATION IMPACT ON VACATION TRAVELTo what extent do ...

Direct-To-Consumer (DTC)

... )?Select all that apply. They're cheaper | It's convenient | They offer promotions/deals | They're higher quality | They're trendy/cool | They're customizable | They're innovative (e.g., materials or processes) | Others recommend them | I like their advertising | They have transparent practices/pricing | I like that they offer subscriptions | I like their social media content | They give me branded swag with my purchase (e.g., stickers, pins) | There is a sense ...

Entertainment

... ., Instagram, Twitter, Facebook) | Check the YouTube channels I follow | Sign into a video game/game app to get a daily reward | Post something to my preferred social media platform (e.g., Instagram, Twitter, Facebook) | Check the news | Check for deals/check daily deal sites (e.g., Gilt, Amazon) | Maintain Snapchat streaks | None of the above One-quarter of U.S. and UK Trendsetters agree it’s hard to truly be bored today.MINDLESS ENTERTAINMENT PREFERENCESPlease select one statement ...

Travel & Accommodations

... , entertainment, drinks provided) | It's accessible by public transportation | It offers complimentary social activities (e.g., free happy hour, movie night) | It's located in a trendy area | There are entertainment facilities on site (e.g., movie theater, bowling) | It's pet friendly | It offers package deals which include tickets/passes to local attractions/activities | There are gym/fitness facilities on site | There are bar options on site | There is a gift shop or place to ...

Worldly Improvement

... strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Traveling helps me learn new things | My travel experiences make me unique | I like to discover new brands when traveling LAST MINUTE TAKEOFFOne-fifth of youth keep an eye out for travel deals/packages/coupons, especially those in the UK more so than in the U.S. Additionally, one-third of Trendsetters in the U.S. and UK make last minute and spur-of-the-moment travel purchases.Which of the ...

Shopping In-Store Versus Online

... think fulfills each criteria for you personally?Please select all that apply for each. Good customer service | Exciting shopping experience | Good prices or deals | Offers instant gratification | Ability to browse/ discover | Offers unique items | Is convenient | Is inspiring | A personalized shopping experience | Curated selection | Provides privacy | Social/ connects me with others | Ability to share finds/ deals easily MALLRATSYoung adults do not think as highly of ...