The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... . Increased access, coupled with the improved economy in recent years, is influencing the rapid curve of adoption. When the economy was weaker, young consumers had less means to focus on betterment and instead needed to prioritize the essentials: getting themselves out of debt and paying their bills. Now that society is in a more prosperous time and young people are more likely to have a disposable income, they're choosing to spend a growing share of it on betterment efforts in a quest to live their ...
Opportunity Knocks Dec 14, 2018 ... amount would be paid out over two years, and with stipulations on how the money could be spent and how many workers could earn it; most participants would not receive the full $10k.Maine Although Maine doesn’t offer a stipend outright, the state incentivizes young adults to move there by subtracting the amount one is paying in student loan debt from the state taxes they owe. Residents must have received their degree after 2015, as Maine is aiming for new young residents who graduated relatively ...
Would You(th) Care For A Cause? Mar 20, 2020 ... , opioid epidemic) | Immigration | Disaster relief | Terrorism | National debt | Criminal justice reform (e.g., prison reform, police brutality) | Reproductive rights (e.g., abortion) | School integration | Other | None of the above YOUTH OUTLOOK ON BRANDS THAT TAKE A STANDThe majority of youth in both the U.S. and the UK agree that it’s important to know where a brand stands on social issues, with 58% of Ys and 51% of Zs in the U.S and 66% of Ys and 55% of Zs in the UK, saying this. But ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... . The desire to be unburdened applies to Ys’ digital consumption as well, which is a relatively recent development in their relationship with technology. During the Recession, their minimalist habits were largely relegated to the physical world and tangible items; we saw opposite behaviors emerge in the digital realm (see Debt Crisis). To compensate for scaling back, Ys became digital hoarders—saving more books than they could possibly read on their Kindles, downloading a musician’s entire catalogue ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , they could secure, at the very least, a solid job with steady income. The Great Recession thoroughly cancelled this notion, leaving older Gen Ys graduating from their secondary education with few job prospects, if they were lucky enough to have any at all. This sparked a wave of arrested development wherein many Millennials had to move back home with their parents. The financial angle of this particular ordeal only adds to Ys’ institutional distrust: many in this cohort took on debt to go to ...
House Funders Sep 17, 2017 community home money ... , they’re devising ways to get on the property ladder and even obtain their dream home, as they aspire to have a living space they can truly customize (see Personal Property).In previous decades, young adults typically got married and bought a house with their significant other. Yet as Ys aren’t getting married until later in life, if at all, many need people other than a romantic partner with whom they can buy a house. Relationship status aside, many Ys are saddled with debt and take a “live for the ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... , for example, “war” or “debt,” and avoid them—or try creating a browser extension to scrub them from their online viewing. Your brand can serve to lighten the mood and make it easier for young people to face the day knowing they won’t encounter them.Try using comedy—with careful consideration—to enable your brand to challenge cultural perceptions and habits. Young consumers will be grateful to brands that make the effort to spark thoughtful conversations.Think about censoring hate ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... to constantly learn, grow, and transform. However, just because they’re interested in creating an open-source society in which everyone benefits from access doesn’t mean they think smaller entities should suffer financially. As generations saddled in debt who came of age during the worst recession since the Great Depression, they want to be paid fairly. Brand partnerships introduce me to brands I wouldn't normally see. Waterstone's has Costa coffee inside which I would never ...
The Binge Method Jun 02, 2014 media & entertainment books magazines music TV ... long ago that young individuals had begun enacting media bans and DVR cleanses to free themselves from content backlog and pay down their “entertainment debt.” Having had some time to grow accustomed to such an abundance of content, these users are now taking a different approach to their media consumption. Opting out of a must-see TV series, a buzzy new novel, or an enhanced reissue of a favorite album no longer seems a desirable option. Instead, individuals are taking control of the excess of pop ...
On The (Im)pulse Dec 09, 2018 ... money and finances in recent years (see Public Funds). Money is no longer a taboo topic among young consumers, especially when considered against the widespread epidemic of student loan debt, the “treat yourself” mentality that youth embrace, and their tendency to turn to their friends for advice as they navigate adulthood (see Friends With Benefits). As Ys and Zs broadcast the products and services they purchase on their social channels and discuss the financial cost of their evolving lifestyles ...