218 results for '"design"'
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Macrotrends

Eco-Exhibitionists

... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...

Social By Design

... together” mentality is also being influenced by innovations in design. Recent years have seen an influx of physical spaces that encourage communal sharing, such as co-working offices and co-living apartments that emphasize open layouts and shared amenities. Though the startup boom and widespread financial constraints created the need for such spaces, young people’s proclivity for togetherness and transparency are driving their popularity. Unlike their Gen X predecessors, Ys aren’t seeking to ...

Healthography

... have cars or driver’s licenses, and they’ve demonstrated a particular passion for two-wheeled transport. This has had a natural impact on the geographic locations in which their generation chooses to live, with bikeability having become a key requirement. Now, it’s starting to also affect residential design: not only are buildings increasingly offering outdoor amenities (such as more bike racks and paths) but they’re also creating unique bike-friendly indoor facilities. In an effort to reach ...

Through the Looking Glass

... unofficially reported to have a partnership with hip eyewear brand Warby Parker. Mobile design and strategy firm Sourcebits created imagined renderings of what this might look like, with the resultant geek chic frames going viral across the Web.Google Glass received prime placement in Vogue—in the September issue, no less—when Fashion Director Tonne Goodman styled models in the device. While the placement likely had more to do with attracting advertiser dollars than actual fashion, the 12-page editorial ...

Global Art & Design Trends

... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...

Brand Takeaways

... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...

The Invisibles

... aesthetic preferences above the presence of technology. It's not to say they value the function of devices over the form, as they still care about design, they just want technology that's subtler than in years past. Though modern youth are notorious for being obsessed with tech, their interaction with it is changing. The more technology that we have, the more noticeable it becomes all around us, and young consumers are looking to tame its intrusion. Recognizing that we've started to let technology run ...