Mom Focus Aug 10, 2013 ... MOTHERSEnvironmental consciousness is a top priority for the XY moms, in large part because they are concerned with how their present-day actions will affect their children’s futures. In turn, they are receptive to brands and products that are good for both their families and the environment. Half of moms feel that eco-friendliness is an important characteristic in a brand, 35% are willing to pay more for environmentally-friendly products, and 16% purchase environmentally-conscious brands on a regular basis. It’s ...
Values, Beliefs, & Attitudes Toward Traveling May 30, 2023 ... " experiences | I am willing to sacrifice personal comfort to lessen an environmental impact | I am willing to sacrifice personal comfort for a truly immersive cultural experience | I choose not to travel some place if it negatively impacts the local eco-system | I seek "eco-friendly" accommodations | I seek to give back to or volunteer within the community I visit | Tourism does more harm than good for the locals who live there | I won't travel to a place that isn't aligned with my political ...
Brand Affinity & Responsibility Mar 28, 2023 ... implements environmentally friendly practices | I think a brand is innovative if it creates sustainable/eco-friendly products | I am more likely to support a brand if it supports environmental issues that I care about | I am more likely to support a brand if it supports sustainability practices that I care about | It's brands responsibility to work with global governments to help fix the climate crisis I think a brand is innovative if it implements environmentally friendly practices | I ...
Purchase Influences and Drivers Oct 21, 2022 ... | Cruelty-free | Treats/pays workers who make it fairly | Price transparency | Discount/coupon codes | Uses eco-friendly/sustainable ingredients | Production transparency | Organic ingredients | Free samples/trials | Uses recycled/recyclable packaging | Locally made or sourced | Made in my country | Brand aligns with my social/political values | BIPOC owned or endorsed | Handmade | LGBTQ+ owned or endorsed Sources of Information Which of the following ways, if any, do you hear ...
The Future We Need Mar 30, 2022 ... Innovative BrandsHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I think a brand is innovative if it creates sustainable/ eco-friendly products | I think a brand is innovative if it implements environmentally friendly practices | Change For BetterPlease select one statement from each pair below that you agree with more.I believe that most innovations are... Changing the world for the better | Changing the world for the worse ...
MEDIA & SELF Oct 28, 2021 gender marketing media & entertainment parenting body image LGBT social media Brand Me Gender Neutral ... apply. All-natural/ organic | Eco-friendly (i.e., good for the environment) | Sustainable | Socially conscious | Handmade | Local | American- made | Customized/ personalized | Limited- edition ...
TRANSPORT(N)ATION DATA Aug 25, 2021 ... are dangerous | Self-driving cars will reduce accidents | Self-driving cars will reduce traffic jams CAR MUSTSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important to buy cars that are eco-friendly | It's important to buy American made cars ...
Brands & Social Causes Mar 06, 2020 ... | Be transparent in its pricing practices | Offer green or eco-friendly programs (e.g., recycling bins, re-usable kitchenware) | Have company-wide donation initiatives (e.g., toy drive, clothing drive) | Give employees extra time off specifically for volunteering | Select key causes to donate money or resources to | Encourage and help employees register to vote | Offer opportunities for company-wide volunteer events | Provide information to employees on how they can volunteer ...
General Shopping Attitudes & Behaviors Jun 15, 2019 ... instead of donating or reselling them | When I buy items that I know I will throw out after a few uses | When I choose to spend money on myself instead of giving more to those in need | When I spend more money on a product/service to save myself time | When I make purchases from a brand whose values I don't align with | When I buy luxury brands | When I make purchases from a brand that isn't eco-friendly | When I return things I decide I don't want or need | If I get an item ...
Brands' Role in Innovation Aug 26, 2018 ... environmental impact brands have. Considered the #2 and #3 spots of brand innovation among U.S. Trendsetters, 54% think brands are innovative if it creates products and services never seen before and helps them accomplish tasks faster. Within the UK these perceptions of innovation shift for the #2 and #3 spots: 52% of Trendsetters think a brand is innovative if it reduces its environmental impact and 51% if it creates sustainable/eco-friendly products.Which of the following, if any, are true for you in ...