Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... stress and an indulgent way to treat oneself. Today’s youth have spurred a rise in modern health foods, such as healthy meat alternatives and adaptogenic foods. At the opposite end of the spectrum, fast food has regained sway with these young consumers by both providing healthier options and tapping into entertainment trends that promote extreme indulgence and delight in fast food. For Zs, who are consuming ASMR content and witnessing fast food become a facet of popular culture, their view of fast ...
The Impact Of Influence Dec 17, 2019 ... and saw social media become a viable source of entertainment, they developed a view of influencers as sources of entertainment, inspiration, and learning. It would then follow that Zs possess a clear desire to support influencers as creators. To them, influencers aren’t mere channels—they’re cultural touchpoints, providing young people with cues and guidance on how to make their way through the world. Indeed, 54% of U.S. Trendsetters and 44% of UK Trendsetters follow influencers to stay in ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...
Life For Like Dec 14, 2019 ... private life satisfies followers’ desire for voyeurism and entertainment, as well as the influencer’s need for catharsis, validation, and financial gain. This piece will explore the ways in which this uniquely modern social exchange is impacting culture at large: as a form of voyeuristic entertainment, a way to break down stigmas around topics that were once taboo, and a means to enact social change. For brands, there’s a lesson to be learned from influencers: modern youth expect brands to be more ...
An Eye Towards The Future Jul 27, 2020 ... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...
A Defining Moment Mar 24, 2020 ... travel plans; less express disappointment over going to the gym and dining out. Due to lifestage, Millennials report much more concern over “panic buying” than Zs. “It is upsetting to see all these toilet paper and hand sanitizer outages.”UGONNA, 27, TXAs more and more schools and businesses shutter, there is increased interest around in-home entertainment, education, and hobbies. When thinking about staying home for an extended period of time, some young people almost welcomed the opportunity to get ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... popular culture and change it for different audiences, since this in conflict with their deep cultural curiosity and acceptance of other people and lifestyles. Even language barriers are less of a deterrent for modern youth than they were in previous generations. Young consumers show growing openness to subtitles if it means having good content; 36% of global youth watch entertainment in other languages with subtitles, and this is particularly true of young people in Indonesia (56%), China (52%), and ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...
Pop In Jun 21, 2018 ... alignment with content by physically standing alongside it or appearing in it. They're embracing activations and tools that allow them to put a photo, video, or avatar of themselves onto an asset from popular culture and make it truly their own, which is also reflective of their penchant for customization. Entertainment creators, as well as brands across all categories, stand to benefit from young consumers' desire to Pop In their creations since becoming part of a work inevitably makes fans feel more ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... as No Money, More Problems. To earn extra cash and attain a sense of fulfillment or meaning, modern youth have adopted the attitude that they should Always Be Hustling. The combination of young people’s constant need to hustle and the Over Stimulation they experience from a 24/7 news and entertainment cycle is causing modern youth to seek respite in a multitude of ways: discover how young people are using their downtime to recover from burnout in Free For All; zone out To Your Heart’s Content in ...