IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... Youth want entertainment that is typically reserved for in-home engagement to be delivered via live events in order to experience this content in a more immersive, participatory manner. Past generations grew up in the era of “must see TV” in which live TV was a compelling, frequent viewing experience—and therefore one that marketers and advertisers needed to leverage for their brands. While youth today still tune in for special events and exceptional shows that they love, overall ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... Youth are looking to entertainment properties and brands to provide them with professional-quality content to imbue with their own creative layer and share among their peers.Young people are putting a new spin on the concept of co-creation, no longer considering it only a part of the initial development of a work but also as a post-release opportunity. They want to play with finished works, whether that be remixing an album, making a mashup of scenes, or reimagining a favorite storyline set in ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... Youth are driving a countertrend in entertainment: they crave familiar content from brands as it relieves the weight of having to discover and immerse themselves in entirely new narratives.While youth take pride in discovering what’s new and next in entertainment and being the first to tell others, they also consider it a burden. They feel pressure to always be finding TV shows, movies, podcasts, etc. before the masses because being in-the-know boosts one’s social cred. However, lately, they’re ...
Global Innovation Trends Sep 07, 2018 ... writing skills. While the schools where this technology has been implemented report that the algorithm-based program still makes mistakes, the deep-learning algorithms are constantly building on their knowledge base and training on human teachers’ grading and comments. The entire project, which has been in development for 10 years, has been shrouded in secrecy as both the participating schools and the government refine the program. - China: Robot TV Shows - While entertainment about  ...
Shop Talk Mar 17, 2019 ... a collection of DTC brands that allows young consumers to physically interact with the brands and products they follow online; and Canada Goose locations that enable consumers to try on their luxe coats in a cold room set to -27 degrees to put the brand’s promise of insulation to the test.Approximately one-third of Ys and Zs in the U.S. (34% and 32%, respectively) consider shopping to be entertainment, whereas fewer Xers and Boomers say this (30% and 26%, respectively). Though numbers are lower ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... Moral messages are fading from media as young consumers enjoy debating issues and exploring moral ambiguity through entertainment. Much of the most popular entertainment among young consumers today doesn’t feature a moral message and also stands out for the level of vice on display. The wildly popular Game of Thrones has been singled out for the number of rape scenes (both the TV series and books). Empire centers around a drug lord turned music mogul and features plenty of sex, excess ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... These marketing tips and examples offer guidance and inspiration for delivering entertainment to young consumers.Today, it's a tough job to engage and entertain youth. Gens Y and Z are bombarded with platforms, content, and creators vying for their attention, especially as everyone has a plethora of tools to produce and distribute entertainment. Modern youth are look to brands to go beyond pushing out promotional ads to creating entertainment. While the crowded market has made it more ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... Young people are supplementing their digital entertainment habits with analog options that let them connect IRL while projecting a cultural cachet. Although young people have the reputation of being addicted to their devices, all is not lost when it comes to old school entertainment. While their screens are still near and dear to their hearts, young people are embracing analog entertainment to counter the always on, constantly connected nature of their lives. In fact, 74% of U.S. and 68 ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... Youth are hungry for diverse—though not merely politically correct—entertainment that reflects the culturally varied society in which they live. Mention “diversity in entertainment” and certain subjects probably come to mind—the recent #OscarsSoWhite boycott or the call to action from stars like Jennifer Lawrence and Emma Watson for equal pay for actresses, perhaps. These movements reflect youth’s politically charged desire to subvert outdated systems, but they’re also ...