Culture First, Country Second Jun 26, 2018 ... prioritizing sustainability, and with this, items that combat their carbon footprint are becoming Eco Chic. The future of style will need to protect the planet, and young people are elevating this quality when purchasing new goods from anywhere across the globe, while also driving the resale economy with their international peers.In consuming international popular culture, global youth increasingly demand to consume entertainment in its authentic, foreign form, as they want an Origin Story  ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.Today, when nearly every brand is available at a mere click, as are peer reviews of their products and services, standing out is less about their information and logos, and more about the experiences they provide. Brands have begun to think outside the box—literally—with packaging upgrades and physical presentations that provide consumers with entertainment and  ...
The Hive Mind Dec 16, 2019 ... resulted in the formation of differing echo chambers, or hives. And these hives, which garner public attention and rally opinions, have become unignorable and drive culture at large—from entertainment to politics to pop culture. This collective of decentralized hive minds (because there are MANY that proliferate on the internet) encompasses many ideologies, opinions, and grassroots Internet movements, and can be a volatile, unpredictable, and sometimes unreasonable force that characterizes the ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... As the line between marketing and media continues to blur, all brands will need to incorporate elements of entertainment in order to remain relevant to youth.It has never been easier to reach youth. Advancements in technology have given marketers a direct line to consumers via mobile, and big data has empowered them to target precise populations to a degree that would have made Don Draper weep with envy. In spite of this, it has never been more difficult to engage youth. Now that marketers can ...
Global TV Trends Jun 02, 2018 ... expectation that TV programs mirror the diversity they experience every day, including representation of race, culture, gender, sexuality, and disability (see Variety Show). In order to resonate with today’s audience, entertainment brands must create reboots that reflect the progressive values of today’s youth. American entertainment brands in particular are responding to young people’s demand for social forwardness with reboots that feature diverse characters and plot lines based on today’s social ...
Tech Truths Mar 21, 2019 ... toy that they can show off in their homes. They're excited to use the gadget in front of guests to impress them, but Ys, by comparison, see it as a tool that helps them be more efficient.Tech Usage: As Boomers don't rely on tech, their usage of it is the most infrequent of the four generations; they mainly turn to it for communication and entertainment. Along with being the generation least likely to use tech for as many tasks as they can, Boomers are also the least likely to feel stressed when ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... Companies are eager to experiment with VR as a marketing tool, but a more consumer-centric approach is needed before the medium is adopted en masse.Thanks to the technology available to creators today, the boundaries of entertainment are limited only by their imaginations—if they can dream it, they can make it. As they search for inventive ways to challenge the status quo and fulfill young consumers’ desire for new and immersive experiences, creators have been dipping their toes in ...
Fanning Out Mar 27, 2017 ... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... ; tech, politics, and sports for example don’t exist in their own individual vacuums. The 2018 Golden Globes proved that it wasn’t enough to be knowledgeable of the movies and TV shows being honored, viewers had to be appraised of the current social and political climate surrounding the #MeToo and #TimesUp movements to understand the jokes and the speeches, even though it was an award show for entertainment. Although it used to provide social currency and stature to be an expert in one field&mdash ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...