BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience. As young consumers are frequently in search of notable things to do, meaningful ways to connect, and educational and professional social experiences, they're increasingly looking for brands to share their expertise via in-person events, during which they can come together with the people behind the ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... ratings. They have more options to view the games today, including streaming online during or after the live events, or watching in a shared space with friends, such as at a bar (see Sports Clubbing) or at work, which aligns with their preference to consume traditionally in-home entertainment out of home (see IRL [In Real Live]). Regardless of how they watch or follow along, young consumers are continuing to carry the torch of Olympics fandom. In spite of falling short against traditional metrics, the ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... Youth want entertainment that is typically reserved for in-home engagement to be delivered via live events in order to experience this content in a more immersive, participatory manner. Past generations grew up in the era of “must see TV” in which live TV was a compelling, frequent viewing experience—and therefore one that marketers and advertisers needed to leverage for their brands. While youth today still tune in for special events and exceptional shows that they love, overall ...
The Mental Health Perspective Apr 12, 2020 ... keep them feeling good—foodie fixations, live events, and adventurous travel—are unavailable during this time and may become unaffordable in the future as their financial situations change. In turn, their mental health will be affected as they will have to find new ways to bring joy and positivity into their days.In this issue of Life Interrupted, we look at the specific effects of the Covid-19 pandemic on young people’s mental health, including how they are experiencing a lack of ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Welcome To The Club Dec 13, 2018 ... in their neighborhood (see examples). Modern youth’s need to form human-to-human connections is fueling the popularity of community meetup groups, such as supper clubs, book clubs, and salons, wherein individuals can come together for events centered around common interests rather than a common location. They’re also using community-building apps that connect people online so they can eventually meet in-person. With the knowledge that IRL community is a priority to modern youth, brands across all ...
An Eye Towards The Future Jul 27, 2020 ... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...
It's A Mall World After All Jun 23, 2019 ... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.Instead of turning to cufflinks and high heels to transform a daytime look to a nighttime ensemble, young adults are shifting the dress code for many of their socializing activities from dressy to dressing up—they’re seeking themed nights out that allow them to express their creativity through their outfits. Approximately six in 10 youth, including 73 ...
