396 results for '"experiences"'
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Macrotrends

Go Big Or Go Home

... engaging in new experiences, going to new places, and stepping outside of their norm, they feel that they're regularly progressing in becoming more well-rounded. Modern youth take pride in frequently doing something different that's worth "writing home about" since it challenges them to step outside their comfort zones and conveys to others that they’re driven and interesting. With this outlook, the bar has been raised for what an exciting social life looks like. What has been go-to socializing ...

UnWasted Time

... from a desire to be healthier, the expense is often a driving factor now; nearly one in five of those who drink in the U.S. and the UK feel guilty when they spend money on alcohol. For Ys, who prize experiences, they want to be able to save their money for exciting adventures (see Go Big Or Go Home) rather than drop cash on expensive beverages on a standard night out. For Zs who are just coming of drinking age and prioritize products over experiences, we foresee them being more inclined to wait for ...

Branding Trends

... Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.Today, when nearly every brand is available at a mere click, as are peer reviews of their products and services, standing out is less about their information and logos, and more about the experiences they provide. Brands have begun to think outside the box—literally—with packaging upgrades and physical presentations that provide consumers with entertainment and  ...

TasteMakers

... Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences. Whereas in their youth Boomers and Gen Xers "ate to live," Gens Y and Z "live to eat" as evidenced by their strong fervor for and high spending on food and beverages. Despite their limited funds, eight in 10 young people in the U.S. and UK (83% and 82% respectively) say they spend a lot of money ...

ReLuxe

... its substantial collective spending power. However, the future of luxury is not as bleak as it may seem. While youth may not be purchasing luxury labels to the extent that their predecessors did, Ys and Zs are paying luxury-level fees for experiences and products that embody qualities that they deem aspirational. Indeed, the future holds ample potential for luxury brands, but only for those that understand how youth are redefining the concept of luxury to better suit their generational needs.Y ...

Shop Right

... Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.When Gen Ys were children themselves, the typical family shopping experience looked much different than it does at present. The days of parents shuttling children to sprawling shopping malls for frenzied moments in chaotic “kid-friendly” shops and play areas where children could run amok free of judgment from fellow shoppers are fading fast. Stores that cater to ...

Soloists

... group of friends (see Friends With Benefits). They recognize that saying no to invitations and social events to have time alone can actually be more fulfilling than spending time on empty experiences that they feel obligated to endure; they’re learning that rejuvenating on their own can help them be better friends and partners (see The Optimization Generation). Past generations would hole up in their homes when they wanted personal space, and the same used to be true of Ys. They would settle in for ...