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Macrotrends

Gen Z State Of Mind

... to all brands when it comes to messaging and advertising.SECURITY > SPONTANEITY Zs will always be chasing security throughout their lives, having had a lack of it during their formative years, between the Great Recession and the unsettling state of the world. Aside from prioritizing financial security, they long for many of the comforts and sources of stability that Boomers and Xers had, such as marriage, a family, and home ownership. For instance, marriage is among the top five things Zs ...

Marketing Tips For Engaging Modern Parents

... These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.Parents and families today differ drastically from those of previous decades. Aside from more varied family structures and less restrictive gender roles in childrearing, modern moms and dads also have new attitudes, behaviors, and preferences about how to raise kids in an increasingly complex, digitally-dominant world. Below are tips and standout brand examples to guide you in your efforts to reach ...

Identity Theft

... generation of strivers and overachievers, they find their inability to give their all to home and family and work and friends to be enormously frustrating, yet it’s their own self that tends to suffer most. Nearly half (47%) of U.S. parents and 44% in the UK place equal importance on family and work—and as we heard from at least one stressed working parent, going to work can sometimes feel like an easy “escape” in comparison to the challenges of caring for a small child. Yet, 54% of UK parents and ...

Parenting In Partnership

... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...

Mind The Gap

... in a feminist family means raising kids who look for disparities in our society and instead of accepting them as a social norm, set out to eradicate them!” At the same time, parents are beginning to heighten their children’s awareness of their own gender limitations in an effort to better prepare them for the future. For example, while they may encourage a daughter who enjoys football to join a team, they also may want her to understand that, she’ll likely not have the physical ability to be able ...

Parental Advisory

... Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.The role of children in the family is continually evolving as each new generation takes a different approach to guiding young people toward maturity and independence. Not so very long ago when Boomers were coming of age, children were expected to be “seen and not heard,” to “speak when spoken to,” and to respect their parents ...

The Parent Trap

... research to satisfy my needs. I trust my instincts first and foremost, and then make decisions based on research, advice from friends and family, and my husband.CHELSEA, 34, NJThe sheer number of ways in which modern parents can obtain guidance on how to raise their kids has reached a tipping point, largely driven by their digital connectivity. Whereas previous generations of parents could turn to “expert” sources and personal connections for advice on how to raise their kids, today’s parents have this ...