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Macrotrends

Making A Living

... desirable to many Ys and Zs because they may not want to make a long-term commitment to a career that lacks flexibility and requires decades of dedication. Today, young adults working in law may decide they don't want to make partner because it doesn't allow for the lifestyle they want, whereas this would have been the obvious end goal for someone in this field in previous decades. Similarly, many young adults in the finance industry are finding that the lifestyle is undesirable and moving to startups ...

Self Made Global Trends

... A snapshot of cultural trends related to work, finance, and home life impacting young people around the world. - CHINA: STAR SEARCH - Chinese employers have taken to Western astrology to predict more than what their week may bring, but also who they may hire, as reported by The New York Times. Employers and employees alike are using their zodiac sign to depict how they work best and who would work best with them. Managers are taking into account how different signs relate together, and which ...

Where There's A Will, There's Away

... finance trips, but they're also taking on things that make travel more attainable, such as a choosing a job where they get to travel for work or have flexibility to travel often for pleasure, engaging in side hustles, or going into debt. As modern young adults see it, Where There's A Will, There's Away. It's critical for every brand to understand the role of travel in young people's lives as their focus on this sector is greatly impacting their interactions with companies and purchases across all ...

Consumer Journeys

... process with those factors in mind.Related content: WeCommerce; Cease & Assist WEEKEND BRUNCH: Feeding the aspirational appetiteFood is the new posh purchase among young consumers; meals have become experiences. When planning to grab a bite with friends, it has to be special. Youth go out of their way to find worthy destinations with the right atmosphere, unique touches, and, of course, share-worthy dishes and drinks.Related content: Tastemakers; ReLux FINANCE: Accounting for ...

Cashless Is King

... management digitally, analog forms of finance, from making payments to tracking balances, feel inefficient and protracted. Rather, youth want a future where Cashless Is King, which resonates with how they think about money.As with their use of technology overall, Gen Ys' and  Zs' approach to money mirrors the fact that the former are digital adopters and the latter are digital natives. Gen Y was the first generation to have digital financial tools from their start to adulthood. When they signed up ...

Asking Price

... themselves.Paribus The app Paribus automatically sends shoppers money each time an item they purchase drops in price. Users are guaranteed money back from stores when something they buy goes on sale, and Paribus does the work to search for these price drops by scanning their email for receipts of past purchases.Trim Personal finance bot Trim can negotiate cable and Internet bills for subscribers at providers including Comcast, Spectrum, and Charter. Operating as a Chrome extension, the bot responds to what the ...