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Macrotrends

Peer Improvement

... As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.When considering the concept of peer pressure, it generally evokes a negative notion of feeling forced to do something bad, wrong, or risky at the behest of one’s peers. For modern youth, a new version of peer pressure actually involves one’s peers encouraging them to engage in self-improvement. Friends are prompting one another to be more in touch with their emotions, to ...

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

Go Big Or Go Home

... , such as going to a bar or brunch, is starting to feel average and less special to young generations who are regularly chasing the next high in their get-togethers with friends. However, despite modern resources making it more accessible and affordable than ever to have adventures, and youth's knack for finding the best deals and even free experiences, it's not realistic from a financial standpoint, let alone a logistical one, to be embarking on excursions or doing distinct activities all the ...

Side Buy Side

... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...

DND (Do Not Distress)

... As access to friends has evolved, young generations are seeking solutions to the many stresses of modern friendships while also taking more breaks from socializing.Although Gens Y and Z place high importance on friendship and have elevated the role of such people in their lives, they're beginning to push back on socializing with them to ensure they get enough time for themselves. While nine in 10 young people in the U.S. and UK say it's important to them to be a good friend, their unprecedented ...

Some Other Time

... illogical pressure to be always at the beck and call of their friends, families, and employers. In fact, they have come to feel that to expect an immediate response from friends—as well as sending additional texts asking why one isn’t responding—is rude as it places too much demand on others. They’re sensitive having been on the other end of such an experience themselves. Youth today recognize a need to check out occasionally from the constant lure of their phones, social media, and even ...

No New Friends

... Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form. Forming new friendships has become difficult for Gens Y and Z in recent years as social norms have shifted to fit with generational expectations and preferences. Though they pride themselves on being inclusive of others, young adults desire a close knit friend group and are hesitant to widen it for newcomers ...