25 results for '"gadgets"'
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Macrotrends

The Invisibles

... more appealing and disguise its purpose, often blending in as home decor. For instance, the aptly named company Mirror offers a nearly invisible interactive home gym featuring live and on-demand classes; when not in use, the system, which boasts that it’s the future of fitness, blends in as a mirror in one’s home. Meanwhile, they don't want a router or a modem to be a black box that sits next to more black boxes in their living room. Instead, they're drawn to gadgets that are smart under ...

Marketing Tips

... give shoppers a chance to get hands-on with their products and take items on a “test drive.” Pirch Luxury appliance store Pirch revolves around the notion that shopping should be highly experiential, allowing shoppers to get hands-on with products before making purchases. To that end, the company says the average customer spends roughly two hours in-store during a single visit as they get to see firsthand how its gadgets work and engage in the store’s environment. For example, visitors can ...

Global Analog Trends

... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...

The Parent Trap

... gadgets and items, and they can, too. A 35-year-old mom told us, “I do not feel the need to get the latest items and it does not affect my perception of being a good parent. I did not have all of these things growing up and turned out fine and so will my kids.” In fact, it’s even become laughable how much is peddled at parents promising to help them be as prepared as possible, with outlets from BuzzFeed to Parents.com acknowledging the absurdity of The Parent Trap.There is so much choice out ...

Personal Best

... surprising that Romy launched this product at CES, even though the trade show has traditionally been geared toward gadgets like drones, smart TVs, and electric scooters. Tech innovations let companies customize their beauty devices, and CES has been a prime place to showcase such advancements. For example, there's the HiMirror, which scans one's face and recommends tutorials and products based on a user’s skin, or Henkel's hair analyzer, which examines hair health at a molecular level. But it's not just ...

Brand We

... meaningful, celebrations are the types of gifts given and requested for the occasion. As couples are increasingly living together before getting married, their households are relatively well-established before formalizing the relationship, making traditional gifts like kitchen gadgets and bathroom linens superfluous; instead, newlyweds are now preferring cash gifts that provide them with shared experiences (e.g., honeymoons). The rise of Brand We presents an exciting opportunity for brands to not only ...

Gender Trends

... made in an effort to show a more accurately diverse representation of “Anytown, USA,” as the producers said in an interview. ESQUIRE NETWORKNBCU decided to shutter its G4 cable network after research showed that its audience was perhaps too fickle to maintain an active interest in the gadgets and geek culture that it focused on. In its place, the media conglomerate is launching a new men’s network in partnership with Esquire magazine— an effort it expects to be more attractive to advertisers ...

Data

Purchasing Preferences, Behaviors, & Considerations

... buy fast fashion but DO NOT by luxury clothing brands | I buy luxury clothing brands but DO NOT by fast fashion Luxury Experience If you were given an extra $5,000 (U.S.)/£5,000 (UK) to spend on a luxury item/experience, which three (3) of the following would you choose?Please select three. Clothing | Travel | Food/Restaurants | Technology/gadgets | Shoes | Live events | Once-in-a-lifetime experience | Accessories | Beauty/Grooming products/services | Home furnishings/décor ...