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Macrotrends

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

Peace Of Mind: The Guide To Gen Z Burnout

... online. As noted in The Gen Z Effect, Zs possess a strong sense of empathy compared to previous generations, which makes them especially caring toward their friends (see All The Feels). But the expectation that they should constantly be available to their friends because of their in-person and online accessibility is mentally and emotionally draining. To wit, one in five youth in the U.S. and UK say that their social lives are contributing to their sense of burnout. In Cassandra’s qualitative ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Gen Z Marketing Tips

... Marketing directives and examples for engaging Gen Zs.Gen Z holds $44 billion in spending power, meaning that all brands need to target them today to be ready for tomorrow. Although Zs are young, they've already caused enormous shifts in society, including how they expect brands to engage them. For brands to be relevant to the next generation of consumers, they must learn to speak Zs' language and reflect their passions and values. Below are tips and best-in-class examples for earning their ...

Gen Z State Of Mind

... To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.Those who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive their definition of happiness and success ...