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Macrotrends

The Malevolution

... In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a modern male, opening the door for brands to address their evolving needs.Today’s young men are facing a crisis of conscience. With movements like #MeToo and #TimesUp bringing them face-to-face with long-ignored injustices and a narrowing gender gap nipping at their heels, many are rethinking what it means to be a modern male in society today. While men continue to hold the lion’s share ...

Fair Game

... Sports are becoming more inclusive of female athletes and fans, but gender inequality is still largely evident among authority roles within the industry.Sports have come a long way from being an all boys club. Lately, popular entertainment is portraying females in traditionally male athlete roles, and conversation around coed sports is on the rise. Progressive strides have been made in supporting and championing female athletes—67% of Trendsetters in the U.S. and 60% in the UK ...