For Your Entertainment Mar 18, 2019 ... By learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.Each generation is subject to stereotypes and misconceptions surrounding their approach to entertainment based on age and life stage—from the notion that only younger generations are bingeing TV to the idea that older generations are completely out of touch with gaming. In truth, audiences across all generations are binge ...
Multigenerational Marketing Tips Mar 15, 2019 ... Discover what Baby Boomers, Gen Xers, Gen Ys, and Gen Zs expect of brands across all industries, along with tips for implementation.Marketers can't take a one-size-fits-all approach to reach Baby Boomers, Gen Xers, Gen Ys, and Gen Zs since each cohort has different values, media consumption habits, and behaviors when it comes to brand loyalty, yet there are certain practices that brands need to employ to connect with all four generations. The following are must-haves for every brand today and ...
Portraits Of A Generation Mar 23, 2019 ... . While each portrait highlights the different characteristics and outlooks of each generation, such as Zs' penchant to celebrate individuality and Ys' disruptor tendencies, there's one pervading similarity across the four generations: they feel misunderstood. No more than a quarter of each generation feels that they're accurately represented in marketing, signaling a need for brands to dive deeper to understand why each generation thinks and acts the way they do.To understand how we arrived at each ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
Fear Factors Mar 19, 2019 ... their generation intrinsically insecure about the future and gave them a DIY approach to fixing things, including their mental health. Older generations aren’t immune to the stress brought on by today’s geopolitical climate. According to a 2018 survey conducted by the American Psychiatric Association, anxiety in the U.S. has seen a sharp increase in the past year among Boomers, Xers, and Ys, with the greatest increase reported among Boomers whose anxiety level saw a seven-point jump from 2017 to ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... dismiss their exhaustion as an incapacity to cope with hardship—for indeed, every generation experiences burnout at some point in their lives. However, before one attributes modern youths’ attitude to their fractured mental, emotional, and physical state, it’s important to understand how shifts in the workplace and the economy, as well as the 24/7 aspect of modern life, have created a culture of work different from that of previous generations—one in which burnout seems inevitable.In the ...
The Media & Entertainment Perspective May 27, 2020 ... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...
The Relationships & Community Perspective May 12, 2020 ... texting as the top way to keep in touch with their children.In this issue of Life Interrupted, we explore how Covid-19 has impacted young people’s relationships and sense of community, noting several emerging trends that will require brands to rethink their strategies and interactions with young people, as the pandemic has sincerely tested young generations’ eLationships in unexpected ways. When it comes to dating and romantic relationships, being quarantined has put stress on some relationships as ...